What are the responsibilities and job description for the Account- Based Marketing Manager (US) position at Cytora Ltd?
Cytora is the digital risk processing AI-powered platform that enables commercial insurers to digitise all interactions with brokers, enabling optimised risk workflows and control over the target portfolio. Cytora brings together the data, processes and people enabling insurers to create multi-step risk flows that maximise efficiency and differentiate how risks are processed according to risk appetite, portfolio and automation objectives.
With Cytora's continuous rapid growth and expansion of our US market share, we are now looking for a US based Account Based Marketing Manager. Reporting directly to the VP of Marketing, the person filling in the role will be responsible for a myriad of digital campaigns, coordinating external agencies and creating high quality customer events.
Responsibilities
- Planning and executing a range of events, including conferences, partner, sponsored and community events
- Experimenting regularly with tests throughout new and existing channels to build a better picture of what is working
- Developing a deep understanding of customers, products, and the buyer's journey including customer persona management and buying preferences
- Develop and implement strategic marketing plans aligned with the goals and objectives of key accounts.
- Identify and prioritize key personas and individuals within accounts based on strategic importance and revenue potential
- Plan and execute multi-channel marketing campaigns to engage target accounts across various touch points including email, social media, events, and digital advertising.
- Work closely with sales, product, customer success and marketing teams to ensure alignment and integration of account-based marketing initiatives with broader organizational goals and strategies.
- Build and maintain strong relationships with key stakeholders within international accounts, serving as a trusted advisor and strategic partner.
- Promoting and nurturing Cytora's Making Risk Flow Community, the industry's first community of risk digitization professionals in the insurance sector
- Working closely with our Partnership and PR team to coordinate, publish and distribute partner announcements, regularly updating our data ecosystem page
Requirements
Location
Cytora are a remote-first company. For this role you can be based US East Coast(NY or Chicago would be ideal) provided you
1. have fluent spoken and written English, and
2. have the permanent right to work without requiring visa sponsorship.
Benefits
Equal Opportunities
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.