Director of Marketing

REPORTS TO: Vice President of Marketing
STATUS: Exempt

JOB SUMMARY
The Director of Marketing is responsible for developing, implementing, and overseeing marketing strategies for two hotel properties to drive business growth, enhance the brand’s visibility, and achieve organizational goals. This position leads the marketing team, collaborates with various departments, and ensures that all marketing initiatives align with the properties’ needs and objectives.

QUALIFICATION STANDARDS
Education & Experience:
• At least 5 years of progressive experience in a hotel or related field, with a proven track record of success in marketing roles, or a 4-year college degree in Marketing, Hospitality Management, or a related field, and at least 2 years of relevant experience.
• Previous experience in managing marketing for multiple properties or locations is preferred.
• Must possess a valid driver’s license for the applicable state.
• Excellent verbal and written communication skills.
• Strong interpersonal skills with the ability to build relationships with stakeholders, vendors, and customers.
• Proven organizational skills, with a keen eye for detail and the ability to manage multiple priorities simultaneously.

Physical Requirements:
• Long hours sometimes required.
• Prolonged periods of sitting sometimes required.
• Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.

General Requirements
• Maintain a warm and friendly demeanor at all times.
• Must be able to effectively communicate both verbally and written, with all levels of employees and guests in an attentive, friendly, courteous and service-oriented manner.
• Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests.
• Must be able to multitask and prioritize departmental functions to meet deadlines.
• Approach all encounters with guests and employees in an attentive, friendly, courteous, and service-oriented manner.
• Attend all required meetings and training.
• Participate in Manager on Duty (M.O.D.) coverage as required.
• Maintain regular attendance in compliance with department standards, as required by scheduling, which will vary according to the needs of the hotel.
• Maintain high standards of personal appearance and grooming, which include wearing nametags.
• Comply with department standards and regulations to encourage safe and efficient hotel operations.
• Maximize efforts towards productivity, identify problem areas, and assist in implementing solutions.
• Must be effective in handling problems, including anticipating, preventing, identifying, and solving problems as necessary.
• Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
• Must be able to maintain confidentiality of information.
• Perform other duties as requested by management.
• Responsible for property advertising and media scheduling in the local market and North American market, in conjunction with the central office.
• Provide excellent customer service, including but not limited to our core services standards: Leave a Mark, Geek Out, Love Big, Abracadabra, Keep it Real, Own it, Make it Happen, Unbreakable Together.

DUTIES & FUNCTIONS
Fundamental Requirements:
• Assist in executing the annual marketing plan for both properties, ensuring strategies align with organizational goals.
• Implement marketing campaigns designed to generate leads, increase occupancy, and drive revenue for both properties under the guidance of the Marketing VP.
• Analyze target market data and recommend actionable marketing strategies to improve market positioning for both properties.
• Support the collection, analysis, and interpretation of market data for short- and long-term forecasts and prepare relevant reports.
• Work closely with the Sales Department to align sales and marketing strategies, ensuring seamless execution of campaigns and promotions.
• Ensure compliance with brand standards across all marketing materials and communication channels for both properties.
• Identify competitors for both properties, assess their marketing strategies, and help implement counter-strategies.
• Build and maintain strong relationships with clients, employees, and local stakeholders to support business objectives.
• Coordinate and manage advertising and promotional activities for both properties, ensuring they align with strategic goals.
• Identify and target new market segments for both properties to expand reach and increase revenue.
• Assist in managing local public relations campaigns for both properties, collaborating with the central office.
• Oversee the production of property-specific marketing materials, such as brochures and collateral, ensuring consistency with brand guidelines.
• Actively participate in Yield Management and Weekly Business Review (WBR) meetings, providing input on marketing efforts.
• Communicate with the local advertising agency on marketing issues, providing feedback to ensure alignment with property needs.
• Oversee property photography and video production, ensuring assets align with brand standards and support marketing campaigns.
• Supervise marketing initiatives across both properties, ensuring they are executed within established timelines.
• Property Operations Knowledge: Develop a solid understanding of both properties' operations to inform marketing decisions.
• Operate within the established marketing budget for both properties, managing expenditures efficiently.

Additional Responsibilities:
• Administer the Marketing Training Program, ensuring staff is trained according to organizational standards.
• Prepare timely reports on marketing performance and KPIs, providing insights for strategic adjustments.
• Motivate, coach, and counsel Marketing Department staff to ensure high performance and adherence to standards.
• Monitor meeting planner evaluations and address any issues to maintain positive client relationships.
• Develop strategies to increase market share from competitors when revenue goals are not being met.
• Utilize the properties’ computerized systems to manage marketing data, generate reports, and support promotions.
• Build relationships through active participation in community events and professional associations.
• Respond to shifts in market trends with targeted promotions or campaigns to drive business.
• Perform any other related tasks as directed by the Marketing VP.