Director of Paid Social

Position: Full-time, Remote

Reports to: Co-CEO

About D.LUXURY BRANDS:

At D.LUXURY BRANDS, we are revolutionizing the growth for e-commerce brands by combining advanced business intelligence with cutting-edge digital marketing strategies. Our team of world-class marketers and DTC (direct-to-consumer) experts—who’ve led growth at industry-leading brands like Goop, Revolve, Net-a-Porter, Violet Grey, Cuyana, Parachute, and Herschel—bring unparalleled expertise to every client we work with. Through our proprietary DIGITALRx Audit & insights, we holistically assess businesses to identify core challenges and opportunities, crafting data-driven strategies that unlock fast, profitable growth. Join us in reshaping the future of e-commerce with innovative solutions and unparalleled expertise.

BROAD FUNCTION: We are looking for an experienced and results-oriented Director of Paid Social with deep expertise across (Meta, Tik Tok, Pinterest, Snapchat) to execute a best-in-class acquisition strategy for d.Luxury. This includes leading audience and messaging strategies, managing media budgets, forecasting channel efficiency, partnering with cross-functional leaders, and driving growth by efficiently scaling paid social media through testing and optimization. The role will oversee ongoing ROI and ROAS performance metrics and real-time optimization of spend.

The ideal candidate is a passionate paid media expert with a track record of achieving impressive results. Success in this role requires strong stakeholder skills, an interest in constantly pushing the boundaries of paid social, and the ability to inspire brands.

What You'll Be Doing At D. Luxury

• Lead our team of talented Paid Social team members daily to drive performance across our portfolio.
• Develop and implement the overall paid social media buying acquisition strategy, including planning (audience mix and messaging strategy), execution, and measurement of campaigns all in line with the business objectives.
• Partner with our internal teams to find areas of opportunity to continuously improve acquisition, ultimately increasing brand awareness, highly-qualified traffic to the websites, retention, and better CAC and LTV.
• Develop a system for team to consistently execute A/B experimentation, learning, and appropriate risk-taking to raise the campaign performance bar.
• Perform relentless investigation and monitoring of all media spend daily across the client ecosystem to identify opportunities and troubleshoot performance issues.
• Define Main KPIs, create and review tracking reports and discuss ongoing optimization opportunities in weekly meetings. Synthesize data, analyze results, and optimize key findings to achieve business goals & objectives.
• Manage entire portfolio of brands media plans, forecast and funnel spend planning by Quarter
• Support new client auditing with business development across paid media channels

Qualifications:

• Minimum of 7 years of experience in paid social media planning and execution.
• Experience leading a team and implementing systems to support team growth and results
• E-commerce Agency experience a plus, but not required.
• Expert understanding of Meta, Tik Tok, and Pinterst Ads marketing channels and tools
• Experience in Google Analytics and any other analytics tools
• Advanced customer-centric analytical skills and substantial problem-solving ability with a strategic focus on impacting ROI and ROAS aligned with CAC and LTV.
• Multi-functional project management and strategy development skills; ability to manage deliverables - and to coordinate, collaborate, and demonstrate results.
• Excellent communication, story-telling, and presentation skills to frame complex concepts to facilitate discussion and deeper levels of understanding across departments.
• The capability to execute rapidly and successfully in an unstructured environment.
• Paid Social: hands-on management of social campaigns in Facebook Ads Manager, regularly updating to achieve sales and KPI targets.

What We Offer

• Fully Remote
• Unlimited PTO, including 11 Paid Holidays
• Medical, Dental & Vision Insurance Plans
• Company sponsored One Medical Membership (select locations)
• Paid Parental Leave
• Work with top e-commerce brands in Fashion, Beauty, Wellness, Home & CPG
• Quarterly Innovation Weeks