What are the responsibilities and job description for the Paid Search Manager position at D.Luxury Brands?
Position: Full-time, Remote
Reports to: Associate Director, Paid Search
About D.LUXURY BRANDS:
At D.LUXURY BRANDS, we are revolutionizing the growth for e-commerce brands by combining advanced business intelligence with cutting-edge digital marketing strategies. Our team of world-class marketers and DTC (direct-to-consumer) experts—who’ve led growth at industry-leading brands like Goop, Revolve, Net-a-Porter, Violet Grey, Cuyana, Parachute, and Herschel—bring unparalleled expertise to every client we work with. Through our proprietary DIGITALRx Audit & insights, we holistically assess businesses to identify core challenges and opportunities, crafting data-driven strategies that unlock fast, profitable growth. Join us in reshaping the future of e-commerce with innovative solutions and unparalleled expertise.
What You'll Be Doing At D.LUXURY
- Day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting
- Building & analyzing keyword lists, analyzing search volume and making recommendations
- Analyzing performance metrics & bid strategy performance using dashboards and platform data
- Deep understanding of client strategy, KPIs and business goals, with the ability to orient insights, optimizations, and recommendations around these goals
- Adept at managing several accounts, clients, and internal teams with varying styles of communication
- Crafting meaningful, client-facing insights and updates on performance, project status, and recommendations
- Writing initial drafts of ad creative text ads based on briefing materials, website content and client direction
- Participate in client and vendor calls/meetings with or in place of AD to establish relationship with clients
- Strategize new tests, automations, use cases for Optmyzr and other automated tools
- Trafficking, uploading, and QAing campaigns, harnessing the Bid Management Tool process
- Monitoring product feeds and Google Merchant Center for ecommerce clients
- Interfacing daily with direct search teams, engines and platforms
- Staying on top of the latest updates regarding tools and User Interfaces (Google Ads, Microsoft, Bid Management Platforms, Skai, eMarketer, SEMrush, Search Engine Land, Adthena, etc.)
- Completing budget tracking documents and reviewing with Search Manager
- Alerting Manager of under or overspend, traffic abnormalities, and opportunities and optimization recommendations regarding spend and pacing the account
- Participating in weekly search team meetings and offer ideas and suggestions to improve and evolve reporting processes, keywords, and creative
- Creating and implementing campaign A/B test experiments to identify optimal campaign setup and structure
- Actively researching and identifying valuable information/insights from other advertisers/competitors to improve user search experience and product
Requirements:
- Minimum 3 years of experience on Search campaigns (PPC/Google Ads/Bing)
- Google Ads certification required (Bing Ads a plus)
- eCommerce experience a plus
- Experience with all Google campaign types a plus
- Organized with the ability to multitask
- Team player with the ability to work independently
- Excellent written and verbal communication skills
- Strong presentation skills / experienced and comfortable interfacing with clients
- Strong deck-building and report/dashboard capabilities
- Constant focus on outcomes and solutions
- Desire to learn and grow within our department, our clients, and yourself
- Detail-oriented with strong understanding of marketing metrics and reporting
What We Offer
- Fully Remote
- Unlimited PTO, including 11 Paid Holidays
- Medical, Dental & Vision Insurance Plans
- Company sponsored One Medical Membership (select locations)
- Paid Parental Leave
- Work with top e-commerce brands in Fashion, Beauty, Wellness, Home & CPG
- Quarterly Innovation Weeks
