What are the responsibilities and job description for the Marketing Specialist (Entry Level) position at D-Patrick, Inc.?
About D-Patrick:
D-Patrick is a leading automotive group dedicated to providing exceptional customer service and a wide selection of quality vehicles. We pride ourselves on fostering a collaborative and growth-oriented environment.
Job Summary:
D-Patrick is seeking a motivated and detail-oriented Paid and Organic Search Optimization Coordinator to join our growing marketing team. This entry-level position will play a crucial role in supporting our digital marketing efforts by optimizing our online presence through paid and organic search strategies. The ideal candidate will be eager to learn, possess strong analytical skills, and have a passion for digital marketing. This role offers an excellent opportunity to gain hands-on experience in the automotive industry and contribute to the success of our online marketing initiatives.
Responsibilities:
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Paid Search (PPC) Support:
- Assist in the management and optimization of paid search campaigns (Google Ads, etc.).
- Conduct keyword research and analysis to identify relevant search terms.
- Monitor campaign performance and provide regular reports.
- Assist in creating and optimizing ad copy and landing pages.
- Learn and implement bid management strategies.
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Organic Search (SEO) Support:
- Assist in conducting website audits to identify SEO opportunities.
- Perform keyword research and implement on-page optimization strategies.
- Monitor website rankings and traffic using analytics tools (Google Analytics, etc.).
- Assist in content optimization and link-building efforts.
- Stay up-to-date on SEO best practices and algorithm changes.
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Analytics and Reporting:
- Generate and analyze reports on paid and organic search performance.
- Identify trends and insights to improve campaign effectiveness.
- Utilize Google Analytics and other tools to track key performance indicators (KPIs).
- Present data in an easy to understand format.
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General Marketing Support:
- Assist with other digital marketing tasks as needed.
- Collaborate with the marketing team on various projects.
- Stay informed on automotive industry trends and digital marketing innovations.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- Strong interest in digital marketing, particularly paid and organic search.
- Excellent analytical and problem-solving skills.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Strong attention to detail and organizational skills.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Eagerness to learn and adapt to new technologies and trends.
- Familiarity with Google Analytics and Google Ads is a plus.
Preferred Qualifications:
- Previous internship or entry-level experience in digital marketing.
- Basic understanding of HTML and website optimization.
- Experience with content management systems (CMS).
Benefits:
- 401(k) with Match
- Dental Insurance
- Employee Discount
- Health Insurance
- Life Insurance
- Paid Time Off
- Paid Training
- Referral Program
- Vision Insurance
- Workplace Clinic Available
- Weekly Pay
