What are the responsibilities and job description for the DAC Group is hiring : Director, Digital Media in Purchase position at DAC Group?
Move Your Career Forward with DAC as a Director, Digital Media
Who We Are
We are DAC-a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint-from global audiences to individual store locations.
Position Summary
We are looking for a Director, Digital Media to come in and lead an established team of digital media practitioners.. The ideal candidate is a collaborative and strategic thinker with the ability to set and deliver on new ideas, processes, tests, and opportunities while continually honing the program's core competencies.
A successful candidate will be able to clearly and effectively communicate complex ideas in palatable fashion, highlighting key findings and opportunities. A curious and analytical mindset with storytelling ability is critical for the role. The Digital Media Director should be able to balance efficiency and growth through their understanding of digital media, organization, project management and emotional intelligence to get the most out of their team and DAC.
What You'll Do
- Act as the "conductor" of the account, ensuring each team member is deployed effectively, and achieving objectives
- Always maintain a global understanding of the entirety of the program, while retaining the ability to deep-dive into an individual area to provide assistance, recommendations, and input as needed
- Provide strategic leadership and guidance to SMEs in development of programs to meet campaign objectives
- Be able to analyze large sets of performance data and provide actionable insights and recommendations on a strategic, holistic level
- Act as the escalation point for internal account teams and client contacts, and be the subject matter partner to DAC's senior account team members
- Develop standardized process for (and assist, where necessary) campaign planning, keyword research, bid optimization, budget management, ad copy revision for large campaigns and enforce uptake / follow-through
- Identify new ways to scale campaign creation and management effectively (e.g. accounts with several thousand individual campaigns as part of the whole), including a focus on automation and AI
- Track, measure, and report on program health across the larger media team and report to senior leadership both internally and within the client's organization
- Demonstrate expert-level knowledge of digital media, with strong focus on paid search
- Understand, test, and implement new digital search methodologies with a view to improving performance and scalability
- Oversee the development of junior-mid level media team members
- Work collaboratively with team members to oversee and improve internal processes to provide high-quality service
- Oversee and lead relationships with key media vendors
What You Bring
What You'll Get
Competitive salary and comprehensive health benefits.
How We Work
This role requires two in-office days per week, with three days in-office during the three-month orientation period. Remote work is not available for this position.
This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to tacquisition@dacgroup.com
At DAC we celebrate your contributions, provide you with opportunities, and support your total well-being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.
Salary at DAC is determined by various factors, including but not limited to location, the individual's particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $125,000 - $150,000 USD. The estimate displayed represents the typical salary range for this position and is just one component of DAC's total compensation package for employees.
LI-Hybrid
Salary : $125,000 - $150,000
