What are the responsibilities and job description for the Manager, Media Planning position at DAC?

Leading digital performance marketing agency seeks a Manager, Media Planning

Do you have the enthusiasm to rise to each challenge, the execution to drive outrageous performance, the curiosity to continually expand your knowledge, and the courage to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other.

The Manager, Media Planning will have the unique responsibility of helping to further define and integrate our upper funnel media offering (both linear / traditional and digital) within our award-winning digital performance marketing agency. This person will develop and maintain strategic communication plans and media recommendations for various clients and objectives. Drives workflow with flawless quality and ensures agency deliverables to clients meet or exceed expectations and are delivered on time.

Sound like your kind of thing? Let's get to the details!

What you get

The opportunity to shape the future-yours and ours-at one of the world's most significant performance marketing agencies with offices across the US, Canada, and Europe.
A diverse, equitable, and inclusive (DEI) environment where you can bring your whole self to work.
A host of perks and benefits, including flexible hours, hybrid working models, employee assistance, and days off to recharge.

What we get

6 years of relevant experience in media planning. While planning is the more critical element of the role, an in-depth understanding of buying is also required

Proven existing relationships with vendors, platforms and publishers

Demonstrable comfort in traditional and digital media

Effective and impactful communication at all levels

Demonstrable experience with enterprise-level client campaigns

Demonstrable presentation skills (creation of materials and in-room presentation)

Solid knowledge of tactics, vendors, methodologies, and industry trends and topics

A growth mindset for expanding opportunities within the client base

Eager to understand, test and implement new-to-DAC methodologies with a view to improving service offering

Responsibilities

Use 3rd party research tools such as MRI Simmons, Pathmatics, Kantar, GWI, Neilsen and iSpot, as well as data such as GA4 and client-owned CRM data, to identify and define key audiences, media channel insights, and objectives

Work hand-in-hand with Strategic Insights, Client Strategy, Media, and Content Strategy & Creative (where applicable) teams to create truly integrated, full-funnel media plans

Work with Media leads, Strategy and Proove teams to establish Full Funnel Media measurement framework

Partner with Strategic Insights, Media and Proove Intelligence (analytics) teams to ensure media plans are data-driven with defined objectives, and properly measured including bringing forth appropriate solutions for awareness, brand lift, consideration and other "upper-funnel" measurement

Research and vet new upper funnel (traditional and / or digital) media opportunities, and work with Account, Strategy and Media teams to define and present new campaign ideas to clients

Act as a client-facing subject matter expert for clients that have significant upper-funnel buys alongside Account management, Media and Strategy team members

Demonstrate a strong understanding of the clients' businesses and the customer journey

Create sales / pitch and marketing materials

Demonstrate expert-level knowledge of the role different channels and tactics play in integrated media plans

Responsible for demonstrating an understanding of consumer behaviors within media, and a working knowledge of media relevant to the client's business including TV (linear, local, and digital / streaming), digital including social, search and programmatic, experiential, audio / radio, print, OOH, and partnerships

Stay up to date with the industry, including trends, new vendors, etc.

Work Model : This role requires two in-office days per week, with three days in-office during the three-month orientation period. Remote work is not available for this position.

What's next?

We simply want to know what makes you special. Send us an application that showcases your talent-and your personality-and shows us how you would thrive in our unique agency environment.

At DAC we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors, including but not limited to location, the individual's particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected total compensation range for this position is starting at $85,000 to $115,000. The estimate displayed represents the typical salary range for this position and is just one component of DAC's total compensation package for employees.

Salary : $85,000 - $115,000

Apply for this job

Receive alerts for other Manager, Media Planning job openings

Manager, Media Planning

What are the responsibilities and job description for the Manager, Media Planning position at DAC?

What is the career path for a Manager, Media Planning?

Job openings at DAC

Not the job you're looking for? Here are some other Manager, Media Planning jobs in the Harrison, NY area that may be a better fit.

We don't have any other Manager, Media Planning jobs in the Harrison, NY area right now.

AI Assistant is available now!