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Integrated Marketing Strategy Director (27615)

Dahl Consulting
Hartford, CT Full Time
POSTED ON 2/9/2025
AVAILABLE BEFORE 5/6/2025

Dahl Consulting is currently partnering with a leader in the insurance industry. We work one-on-one with great candidates to help connect them with local employment opportunities. This company is hiring an Integrated Marketing Strategy Director for a contract position! Interested? Get more details below.

  • Contract Duration : 6 months
  • Worksite Location : Hartford, CT | Hybrid - 3 days onsite
  • Compensation : $65.00-75.00 / hr W2

What you’ll do as the Integrated Marketing Strategy Director :

  • Develop creative briefs grounded in insights, providing direction to creative teams.
  • Collaborate with marketing and channel leads to establish campaign approach, deliverables, and timing.
  • Provide strategic marketing recommendations to achieve business objectives.
  • Lead the execution and oversight of campaigns, ensuring collaboration with cross-functional teams.
  • Communicate effectively with channel partners, planning managers, and project management throughout campaign development and execution.
  • Ensure all campaigns comply with brand standards and guidelines.
  • Offer feedback on creative work, inspiring teams to deliver outcomes aligned with strategies.
  • Provide strategic input to planning managers and assist in developing integrated campaigns.
  • Oversee content development, ensuring alignment with business objectives.
  • Manage campaign budgets and timelines, ensuring realistic and attainable goals.
  • Advise on priorities and resource trade-offs based on budget and logistical constraints.
  • Stay informed about advertising and media platform trends.
  • Effectively communicate with all internal, external, and client stakeholders.
  • What you’ll bring to the Integrated Marketing Strategy Director role :

  • Bachelors Degree required
  • 6 years of experience in advertising, marketing, or a related field, ad agency or marketing within corporate environment
  • B2B marketing experience
  • Strong account management and project management skills.
  • Expertise in digital marketing, digital advertising platforms, web, video production, field marketing, paid media, and social media.
  • Advanced proficiency in Excel and PowerPoint.
  • Proven ability to manage multiple clients and internal teams, delivering marketing campaigns and creative development.
  • Experience using Workfront software
  • Experience working in a matrix organization.
  • Excellent leadership skills with a track record of motivating teams and building strong relationships.
  • Strong organizational skills with attention to detail.
  • Ability to prioritize and manage multiple assignments.
  • Analytical skills and sound decision-making abilities.
  • Strong oral, written, and presentation skills.
  • Proven ability to influence at multiple levels of the organization.
  • Demonstrates initiative, a “can-do” attitude, and a team player mindset.
  • Minimum of 1 year of leadership or team lead experience.
  • Dahl Consulting is proud to offer a comprehensive benefits package to eligible employees that will allow you to choose the best coverage to meet your family’s needs. For details, please review the DAHL Benefits Summary :

    Salary : $65 - $75

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