Vice President, Commercial Product Marketing

Vice President, Commercial Product Marketing Job Category : MarketingRequisition Number : VPLCP005346Posted : November 13, 2024Employment Type : Full-TimeLocation : WALLER, TX 77484, USADescription Directs planning and execution for all product marketing functions for the organization. Provides vision for overall product strategy and product development roadmap. Provides for the production and execution of marketing activities through subordinate managers and supervisors. Confers with customers to evaluate and promote possibilities for improved and expanded products and marketing. Provides top management with market value estimates and conditions. Sets pricing, provides input to sales aids and advertising promotional programs.Responsibilities : Lead product marketing planning process and activities.Lead, manage and mentor a team of product managers and related personnel.Own product roadmap and communicate with C-level staff, board members and other key stakeholders.Support organization strategic planning and execution.Create and organize product marketing approach and budget.Conduct research and analysis of market conditions.Lead product extension and new commercial product development.Manage commercial and VRV product strategy, including category and product selection, product launch planning and execution, and pricing and promotion to achieve sales and gross margin targets.Measure, test and improve promotional campaigns for greatest impact.Perform market research and solicit and incorporate customer feedback to improve product offerings and adoption within a dynamic market and competitive environment.Become Champion / Expert of assigned product line for both internal and external audiences.Perform additional projects / duties to support ongoing business needs.Nature & Scope : Is recognized as a subject matter expert in job area.Manages large projects or processes with limited oversight from manager.Coaches, reviews, and delegates work to lower-level professionals.Problems faced are difficult and often complex.Knowledge & Skills : Advanced knowledge of entire direct selling process; including overcoming objections & closing the sale.Experience in developing and leading a sales force in multiple locations.Understands retail marketing techniques.Knowledge of the product manufacturing processes.Knowledge of development, implementation, and tracking of projects.Develop and analyze budgets and expenses to achieve results.Intermediate computer skills – Excel, Word, PowerPoint, CRM.Ability to facilitate an effective meeting.Speaks and writes in a clear and concise manner.Conflict resolution for staff and customers.Effective use of negotiation techniques.Sets clear and specific short and long term performance goals and expectations for self and employees.Ability to develop and implement long and short range tactical plans.Takes a proactive role in bringing about change.Makes timely decisions and judgment calls in an honest forthright manner.Remains calm under high stress conditions.Experience & Education : 15 years of marketing related experience with P&L responsibilities.10 years of people management experience.Bachelor’s degree in Marketing.MBA preferred.People Management : YesPhysical Requirements / Work Environment : Must be able to perform essential responsibilities with or without reasonable accommodations. Must be able to travel on business or work beyond normal work hours as necessary.Reports to : SVP, MarketingQualified Applicants must be legally authorized for employment in the United States. Qualified applicants will not require employer sponsored work authorization now or in the future for employment in the United States.The Company provides equal employment opportunity to all employees and applicants regardless of a person’s race, color, religion (including religious dress or grooming practices), creed, national origin (including language use restrictions), citizenship, uniform service member or veteran status, ancestry, disability, physical or mental disability (including HIV / AIDS), medical condition (including cancer and genetic characteristics), genetic information, request for protected leave, marital status, sex, pregnancy, age (over 40), sexual orientation, gender, gender identity or expression, political affiliation, or any other characteristic protected by law. The Company will comply with all federal and state regulations and statutes pertaining to individuals with disabilities.#J-18808-Ljbffr