What are the responsibilities and job description for the Digital Marketing Specialist position at Daily Wire?
Not every company kicks off in a garage and expands into one of America’s fastest-growing conservative media outlets for news, opinion, and entertainment - but then again, no other company is the Daily Wire.
Built from the ground up by Ben Shapiro and Jeremy Boreing, the Daily Wire started as a side gig and morphed into a political news and commentary powerhouse in just 6 short years. Now, the Daily Wire is producing entertainment content, investigative journalism, and, of course, multiple chart-topping podcasts. Our team is constantly moving, innovating and growing. We adapt to any and all obstacles with a team of creative geniuses that are all aligned in creating unparalleled content that provides a voice for facts and for freedom. We don’t just echo whatever’s trending - we set trends. When you join the Daily Wire team, your finger isn’t just on the pulse. From The Ben Shapiro Show to Matt Walsh, and to the newsroom of some of America’s most influential writers, you are the pulse. And if that interests you, we’re all ears.
The Daily Wire is looking for a highly motivated Digital Marketing Specialist to join our team! The Digital Marketing Specialist is responsible for building and managing end-to-end customer lifecycle campaigns (primarily CRM, email, & push, with paid media experience a plus). You’ll work directly in platforms to launch, optimize, and report on campaigns that support both customer acquisition and retention.
\n- Create and deploy lifecycle messaging through email and push platforms (e.g., Iterable, Braze), targeting both free and paid users.
- Monitor and optimize performance across all campaigns using key metrics such as CPA, ROAS, CVR, CTR, open rate, and reactivation rate.
- Execute A/B tests across creative, messaging, timing, audience, and bidding strategies to continuously improve campaign results.
- Refresh creative based on performance insights, user behavior, and business priorities. Manage end-to-end customer journeys (upsell, cross-sell, and win-back) through timely, personalized communications across all channels.
- Understanding of how paid media integrates into the acquisition pipeline.
- Maintain campaign calendars, tracking systems, budget pacing, and QA checklists to ensure smooth execution and delivery.
- Report on campaign performance regularly, highlighting key takeaways and recommending tactical next steps.
- Stay up to date with platform changes, new tools, and channel best practices to ensure campaigns are optimized with the latest capabilities.
- 2–3 years of hands-on experience in hands-on lifecycle marketing campaign building/executing.
- Comfortable working in CRM platforms (e.g., Iterable, Braze, Klaviyo) to build and send email/push campaigns
- Working knowledge of ad buying platforms like Google Ads and Meta Ads is a plus.
- Strong grasp of performance marketing and lifecycle metrics, and how to optimize for them.
- Advanced skills in Excel or Google Sheets for analysis, tracking, and reporting.
- Extremely detail-oriented with strong project management and time management skills.
- Able to manage multiple campaign timelines and workstreams simultaneously.
- Clear communicator who provides timely updates and status reports.
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Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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