Social Platform Specialist, TikTok

The Daily Wire is seeking a highly strategic and detail-oriented Platform Specialist, TikTok. In this role, you’ll act as the go-to expert for your assigned platform—ensuring best-in-class publishing practices, strategic engagement, and data-driven performance optimization. You’ll play a vital role in driving audience growth, content innovation, and platform-specific excellence across the company.

• Stay deeply immersed in the TikTok ecosystem—monitoring feature rollouts, algorithm changes, competitor activity, and emerging content trends
• Maintain internal documentation (e.g., wikis, update briefs) to keep cross-functional teams informed on platform developments
• Act as the internal expert on TikTok's best practices, creative strategy, and platform-specific dos and don’ts
• Analyze post- and channel-level performance metrics such as watch time, completion rate, CTR, follower growth, and content saves/shares
• Create and deliver weekly insights reports to guide content and distribution decisions; present findings to the VP of Social
• Recommend and execute A/B tests on thumbnails, post timing, captions, and content formats to optimize engagement and reach
• Proactively lead performance triage and strategy pivots in response to algorithm shifts or performance dips, testing new content styles like TikTok Q&As, trends, or interactive formats
• Manage the full content publishing workflow on TikTok—crafting titles and captions, sourcing or commissioning thumbnails, scheduling posts, and optimizing for discovery
• Ensure consistent branding and cross-platform alignment where applicable
• Develop governance and documentation for TikTok usage and data compliance (e.g., GDPR, CCPA)
• Serve as the primary point of contact for technical support, vendor communication, and tool-related troubleshooting
• Train internal stakeholders on TikTok tools, platform trends, and best practices to maximize reach and engagement

• 2–3 years of experience managing brand channels or equivalent on a major platform (e.g., YouTube, Meta, TikTok) or equivalent work experience.
• Expertise in platform-specific analytics tools (e.g., YouTube Studio, Meta Business Suite)
• Deep knowledge of platform algorithms and content formats
• Analytical mindset with A/B testing and performance refinement experience
• Excellent writing, grammar, and organizational skills
• Ability to work cross-functionally and adapt in a fast-paced environment

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