Brand Marketing Director

Job Description

Job Description

The Opportunity

Daisy is the first national smart space installation and services company. We create seamlessly connected homes and offices, bringing more joy into the lives of our clients. We are seeking an experienced, dynamic, creative yet analytical, Brand Marketing Director to elevate our brand awareness, connect with our key target audiences and solidify our position as the industry leader, driving the next phase of our growth nationwide.

Are you passionate about shaping the voice and presence of a rapid growth smart home industry trailblazer? Reporting directly to the CEO, this role offers an exciting opportunity to lead, innovate and continue the momentum of building a luxury brand. You will craft strategies that amplify awareness and deepen understanding of our innovative services among key audiences, build a dynamic marketing engine, and champion internal brand alignment.

Responsibilities

• Collaborate with leadership, vendors, and stakeholders to increase awareness of Daisy among clients and trade partner audiences
• Work with our brand agency to execute a comprehensive marketing strategy that solidified Daisys industry leadership role
• Oversee small team supporting local marketing and trade partnership strategies for both owned and franchise branches
• Collaborate on PR strategy, driving key national and local media coverage, thought leadership, speaking opportunities and more
• Lead social media strategy to maximize engagement on platforms like Instagram, Pinterest and LinkedIn, managing a consistent and compelling content calendar
• Ensure the corporate website is optimized for engagement with our target demographic and key partners, for UX, content / messaging, SEO, performance, and brand consistency
• Manage a talented marketing team and oversee vendor relationships including agencies and freelancers
• Align messaging and activities with the brand strategy by working with field marketing, sales, partnerships and communications teams
• Foster a culture of inspiration and creativity (we have a big vision!) paired with data-driven measurement to show the impact of branding and content activities. Hold yourself highly accountable to supporting our branches success
• Collaborate with team to measure brand metrics and reporting on the success of brand and content initiatives

Skills & Requirements

Compensation & Benefits :

Company Purpose / Mission :

Company Values :

Additional Information :

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

This is a remote position.