We’re looking for a talented, creative, and energetic Marketing Specialist to join our Marketing team in Dallas, Texas. The Marketing Specialist will closely collaborate and work with the Marketing Manager and other business leaders to support marketing initiatives for the Dal-Tile, American Olean, and Marazzi brands. This position has broad exposure to functional activities across multiple brands and channels. This role is responsible for project management and execution of assigned brand marketing initiatives to meet and exceed annual brand objectives.
The ideal candidate is highly organized, detail-oriented, and an effective communicator who excels at resourcefulness and creative thinking. This role offers the opportunity to provide valuable input on creative initiatives while collaborating directly with cross-functional teams to ensure all deliverables uphold brand standards and align seamlessly with product strategy.
Primary Objective
Join the Daltile Brand Marketing Team as a vital contributor, where you'll manage and execute a wide range of responsibilities. These include overseeing advertisements, product sponsorships, email creative, trade show materials, channel collateral, merchandising, and more. Be a driving force in shaping impactful marketing initiatives!
Primary Function and Scope
Brand and Marketing Planning
- Collaborates with Sr. Brand Marketing Manager and Marketing Manager to develop and execute project plans based on defined brand strategy / initiative.
- Leads various marketing projects with cross-functional teams as assigned.
Brand & Project Management
Manage and support day-to-day advertisement and sponsorship deliverables, working closely with the Marketing Manager to execute communication strategies.Serves as the key contact for product trade-out opportunities, overseeing ordering, influencing design, managing timelines, and budgets, and coordinating assets.Acts as a liaison between brand marketing, creative services, and product teams.Manage the development and distribution of new marketing collateral, encompassing a wide range of materials such as sales sheets, installation instructions, brochures, catalogs, labels, digital banners, eBlasts, social kits, videos, photography, presentations, merchandising tools, and more.Ensure the accuracy of all marketing materials through thorough proofing, fact-checking, copywriting, editing, and formatting.Ensure website accuracy for owned programs, including copy, documents, and images.Partner with cross-functional teams to ensure marketing materials meet accuracy standards and align with the needs for samples, collateral, technology-based initiatives, videos, public relations, and other tools for new product launches and special projectsDevelop timelines / tracking, action plans, and associated communication documents for all projects and provide ongoing communication to brand leadership and project stakeholders.Work towards achieving, maintaining, and exploring ways to improve current processes to better serve our teams & customers.Provide responsive and helpful support to internal and external customers on inquiries and special projects.Perform other related duties as required.Required Experience and Knowledge
Bachelor’s degree in marketing or a related discipline.2 years of experience in marketing or relevant internships.Proficiency in Microsoft Office Suite, including Word, Excel, Outlook, and PowerPointPreferred Knowledge
Familiarity or experience with Adobe Creative Suite, including Illustrator, InDesign, etc.Experience with project management software such as Workfront, Monday, and Smartsheet.Competencies
Professional with strong communication skills, both verbal and written.Flexibility – the ability to adapt to changing needs and circumstances.Resourceful, detail-oriented, highly organized, work well under pressure, and able to prioritize.Ensure tasks are performed carefully, accurately, and under specific instructions.Possess the ability to follow projects through to completion.Ability to work individually and as part of a team environment.Exhibits and demonstrates the technical ability to perform required duties is practical in applying knowledge to assignments, and maintains expertise by keeping current with new developments and procedures.The ability to define and offer solutions to resolve problems – Uses knowledge of the organization to identify helpful resources.Other Pertinent Job Information
While performing the duties of this job, the employee is regularly required to stand, use hands and reach with hands and arms. The employee is required to walk, stoop, kneel, crouch or crawl. The employee may sit, climb, balance, talk, or hear. Specific vision abilities required by this position include close vision, peripheral vision, and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities.
Why Join Us?
At Daltile, we’re more than just a leading name in the tile industry—we’re a team of passionate professionals who value creativity, collaboration, and innovation. As part of our Brand Marketing team, you’ll have the chance to shape iconic brands like Daltile, American Olean, and Marazzi.
