Director of Marketing and Communications

Director of Marketing and Communications

President's Office

Damien Center Values

Dignity-Collaboration-Accountability-Equity-Quality-Innovation

Founded in 1987, Damien Center is Indiana's oldest and largest AIDS service organization (ASO) and serves more than 8,000 individuals living with or at risk for HIV through a comprehensive, innovative approach to care and prevention. Our purpose is to be a trusted partner in providing services, education and advocacy for all people living with or at risk for HIV and any person seeking a safe and welcoming home for care. Our services include care coordination, clinical and pharmacy services, mental health, housing, and nutrition.

Position Summary:

The Director of Marketing and Communications oversees Damien Center's promotion, branding, and advertising efforts to drive an increase in clients and patients, fundraising goals, community and volunteer engagement, and brand awareness across Indiana. The Director will develop an annual organizational marketing plan, oversee promotional campaigns, track organizational marketing projects, and measure and report the return of investment of various campaigns. The Director will develop multifaceted internal and external communications strategies, including email, website, social media platforms, digital and print advertising, SMS/texting, search engine optimization (SEO), and other strategies as determined. The Director will possess excellent grammar, writing, and editing skills.

Duties and Responsibilities:

This job description describes the general nature and level of work performed by employees assigned to this position. It should not be construed as an exhaustive list of all required duties, responsibilities, and skills.

• Leads the process in developing, revising, and promoting Damien Center's brand and key messages that focus on HIV disease and LGBTQ services and needs, aligning with Damien Center's mission and strategic plan.
• Supervise marketing staff, interns, and relationships with external venders and contractors.
• Develops and implements an annual marketing plan with strategies, tactics, timelines, and success measures.
• Implements strategies designed to create community awareness and increase clients and patients in Damien Center services.
• Creates regular reports that show key performance indicators and metrics of success for social media, website, media relations, and other marketing and awareness strategies.
• Develops a detailed marketing budget in collaboration with department heads, finance, and grant management teams, regularly providing spending and status updates to organization leadership.
• Maintains a working knowledge about HIV disease process and its treatment, current social needs facing the LGBTQ community, BIPOC communities, 340B advocacy strategies, and Damien Center programs including harm reduction, housing, medical care, and other programs.
• Serves as the primary contact with our external Public Relations contracted agency, partnering to develop a robust media relations strategy, press opportunities, and advocacy engagement.
• Plans and oversees logistical implementation of advertising, promotional campaigns, and marketing across a multimedia platform, including print and digital media.
• Collaborates directly with the fundraising team to develop promotional strategies and materials that increase donations and event attendance.
• Regularly re-evaluates marketing and communications strategies, stays abreast of developments in relevant fields, and refines tactics and policies appropriately.
• Oversees creative direction and supervises design and production of content for all departments with a focus on special event materials, program brochures, and materials highlighting the impact of our work.
• Oversees the graphic design needs of the agency, using internal resources and contracting with external designers as needed.
• Coordinates the selection of vendors for promotional items and ensures sustainable selection and ordering of items
• Manages the creation and distribution of monthly communications to donors, volunteers, and clients.
• Ensures all departments have the tools to seamlessly represent our brand, proactively seeking to improve external communication and brand representation of all kinds, including but not limited to developing talking points, flyers, social media campaigns, etc.
• Drafts, revises, and posts media communications in response to emerging and crisis issues of interest in collaboration with the President & CEO.
• Manages a system for all staff to submit marketing requests, tracks the progress of these projects, and communicates about each project status
• Identifies opportunities for partnerships and cooperation with outside organizations and influencers that positively increase brand visibility and awareness.
• Oversees the management of social media channels (LinkedIn, Facebook, Instagram, etc.) to grow engagement
• Ensures that public-facing communications are well-written and error free, including website, program materials, advertisements, and other items.
• Maintains inventory of all Damien Center marketing and promotional materials, updates materials as needed and assures brand adherence across the agency.
• Performs other duties as assigned.

Education and/or Experience

Bachelor's degree from an accredited college or university in communications, marketing, or a related field required. Minimum 5 years' experience in marketing strategy and communications required. Experience with Graphic Design (Print/Web), SEO, website management, and social media marketing required.

*Work or lived experience may substitute for education requirements on a case-by-case basis.

Knowledge, Skills, and Abilities:

Possess superior organizational and administrative skills. Excellent interpersonal and communication abilities. Excellent computer skills in a Microsoft Windows environment. Ability to work independently and achieve high standards of productivity, achieving deadlines and with superior product results. Strong calendaring, organizational, and document management skills required. Proactive approach to solving problems and communicating to leadership. Knowledge of office management systems, procedures, and office equipment required. Excellent time management skills and ability to prioritize work.

Qualifications

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed are representative of the basic knowledge, skills, and/or abilities required. Reasonable accommodations may be made for individuals with disabilities to perform the essential functions. The individual in this role must display the highest level of integrity and confidentiality. The individual should have effective communication skills, attention to detail and organization, and flexibility and adaptability. The individual will also maintain knowledge of trends in their area of responsibility.

Physical Demands: 

The physical demands described here are general representations of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made for individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to sit, reach with hands and arms, talk, and hear. The employee frequently is required to use hands to touch and handle objects. The employee frequently stands or walks.
• The employee must occasionally lift and/or move up to 10 pounds.      Specific vision abilities required by this job include close vision and the ability to adjust focus.

Work Environment: 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made for individuals with disabilities to perform the essential functions. Remote work is on a case-by-case basis and must be approved by the supervisor.

• This is an office setting, with sustained use of a computer.
• The noise level in the work environment is minimal to moderate.
• Individuals should maintain personal and professional competency and work to create an environment of courtesy, respect, inclusion, and positivity in all interactions both internal and external to the organization.

• FLSA Status: Salaried, Full-time, Exempt         
• Leader: CEO
• Salary: $95-100k

• Benefits: 
• 150 hours of PTO in the first year followed by 195 hours per year moving forward.
• 12 paid holidays
•  Medical coverage options include a PPO plan or a HDHP.
• Dental & Vision plans
• Health Saving Account or Flexible Spending Account
• Dependent Care Flexible Spending Account
• Employee Assistance Program
• 403b Retirement Account with 5% matching and 100% vesting after 90 days
• Life Insurance at      two      times the annual salary
• Voluntary Life Insurance Plan including spouse and child coverage options
• Short- & Long-Term Disability Plans
• Premium      subscription to the Calm      app     , which assists with anxiety, stress and      other mental health challenges
• Professional      development      opportunities
• Tuition      assistance
• Annual performance review that includes an annual performance-based salary increase

Protecting our team members, clients, volunteers, and community partners is an integral part of how we ensure our continued work with the clients we serve.  As a condition of employment, Damien Center requires team members to be vaccinated against influenza and receive a tuberculosis skin test (or chest x-ray) annually, and to be vaccinated against COVID-19 (including all boosters), barring an approved religious or medical exemption.   

Damien Center is an Equal Opportunity Employer

Damien Center provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, family status, ethnicity, national origin, age, disability, marital status, amnesty, status as a covered veteran, other legally protected status, or genetic (including family medical history) information.

Damien Center complies with applicable federal laws and with all state and local laws governing non-discrimination in employment in every location in which Damien Center has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Please apply at www.damien.org/job-opportunities

This position description does not constitute a contract of employment or guarantee of any terms or conditions of employment.  Damien Center employees are employed on an at-will basis. Nothing in this position description restricts Damien Center's right to assign or reassign duties and responsibilities to this position at any time.   

Salary : $95,000 - $100,000