What are the responsibilities and job description for the Dana Communications is hiring: Media Planner and Buyer in Princeton position at Dana Communications?
Dana Communications is looking for an experienced Media Planner and Buyer to join our team in the Princeton NJ office.
The Media Planner / Buyer works closely with our Account, Traffic and Creative Teams to plan and execute media plans that grow brands and drive conversion. A solid understanding of media strategy, planning, buying, analytics and post-buy analysis is required.
Competitive salary based on experience and a solid benefits package.
Qualifications
3-5 years media experience
The ability to recognize opportunities
Good team and interpersonal skills
Interest in media and people’s motivations
Responsibilities
Meeting with clients to understand goals and target audiences
Analyzing and researching purchase behavior and media usage
Developing contacts with media
Advising the creative team and clients about the most effective media combination
Considering timing of media activities, based upon usage patterns and seasonal factors
Presenting media proposals to help clients reach decisions about advertising plans
Obtaining the best advertising rates that fit with the agreed media strategy
Monitoring and presenting new options to clients
Recommending adjustments to media schedules in response to tracking and results
Managing budgets and maintaining clear spend records
Monitoring, optimizing and updating clients on the effectiveness of campaigns
Skills
Media research
Awareness of media trends
Logical, resourceful and creative thinking
Able to recognize good opportunities
Teamwork
Interpreting and presenting data
Persuasive and diplomatic presentations
Confident client interactions : telephone and face-to-face
Microsoft Office : Excel, Word, PowerPoint
Interests
Genuine interest in travel, media, marketing, advertising, and innovation
Understanding what motivates people to buy and the role media plays in this process
Maintaining an awareness of industry developments and media trends
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