What are the responsibilities and job description for the Assistant Vice President, Integrated Philanthropy Marketing position at Dana-Farber-Partners Cancercare Network?
Overview
The Assistant Vice President (AVP), Integrated Philanthropy Marketing develops and leads execution of all philanthropy marketing strategies to support the Jimmy Fund and Dana-Farber Cancer Institute’s Division of Philanthropy in reaching fundraising, participation, awareness, and philanthropic goals. This role oversees integrated marketing strategy for the Division of Philanthropy utilizing a multi-channel integrated approach to engage and grow philanthropic audiences. The AVP of Integrated Philanthropy Marketing drives revenue for campaigns and fundraising programs and is adept at utilizing analytics and testing to maintain the health of marketing and digital channels to optimize engagement across all platforms. This role also leads the integrated marketing team in the development and execution of a multi-channel marketing strategy that aligns with brand objectives, ensuring all initiatives are audience led and optimized for accessibility and user experience to drive participation and revenue. This position reports to Vice President, Philanthropy Marketing & Communications.
The onboarding of this role will include a comprehensive training process which includes completion of online modules, shadowing colleagues, as well as hands-on learning experiences throughout the first calendar year in the role.
Embody Dana-Farber’s Core Values: Impact; Excellence; Compassion & Respect; Discovery; and Equity and Inclusion every day. Add value to the Dana-Farber community by seeking opportunities to collaborate across the Institute. Foster an ethical, positive, results-oriented culture founded on open communication.
This position is considered remote, 0-1 days onsite at 10 Brookline Place, Brookline, MA each week. DFCI guidelines state that employees must reside in New England: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, or Vermont.
APPLICATION REQUIREMENTS:
Resume and cover letter required with application submission. If you wish to disclose your personal pronouns, please include them within your resume and cover letter submission.
Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.
Responsibilities
Integrated Marketing Strategy:
- Create and oversee execution of annual and multi-year Integrated Marketing strategy for the Division of Philanthropy with an emphasis on optimizing channel-mix for increased engagement and fundraising.
- Oversee team of account managers and digital marketers providing strategic guidance for the development and execution of multichannel integrated marketing plans, reporting, and analysis for Jimmy Fund, Annual Giving, and philanthropic events, programs, and initiatives inclusive of integrated email marketing, social media, digital advertising, out-of-home, print, and search strategy.
- Oversee strategy and optimization of philanthropy websites (including jimmyfund.org and defycancer.org) and integration on dana-farber.org.
Management:
- Manage a highly performing team of account management and digital marketing professionals, motivating staff and encouraging professional and skill development.
- Serve on Philanthropy Leadership Team (PLT) and partner closely with Philanthropy Marketing & Communications VP, Philanthropy Communications AVP, Donor Engagement and Experience, Annual Giving, the Jimmy Fund, Dana-Farber Communications, and Information Services on all marketing-related initiatives.
Budgeting:
- Develop and manage Integrated Marketing budget in alignment with Division priorities.
- Provide counsel and recommendations for the Jimmy Fund, Annual Giving, and other units in the Division of Philanthropy on their marketing-related budgets.
- Perform other duties as necessary.
SUPERVISORY RESPONSIBILITIES:
- Manages five (5) direct reports and leads a department of twenty-four (24) marketing professionals.
Qualifications
- Bachelor’s degree in marketing or related field required. 10 years of experience integrated marketing, digital marketing, and/or communications strategy required, including in social media, digital advertising, mobile marketing, out-of-home, experiential (in person and virtual), and cross-channel marketing. Significant (5 years) management experience required.
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:
- Organization: Excellent organizational skills and the ability to manage multiple projects simultaneously, meet all deadlines and stay on budget.
- Customer Service: Provide quality client service and strategic counsel to multiple fundraising units.
- Financial Expertise : Proficient in budgeting principles and advising on internal marketing budgets.
- Management: Ability to lead a highly performing team of professionals, motivating staff, managing performance, and encouraging professional and skill development
- Leadership: Lead, advise and influence departmental integrated marketing projects and strategy, troubleshoot complex issues, and communicate effectively.
- Industry Knowledge: Expertise in integrated marketing strategy. Stay current on trends in multichannel marketing, and the latest developments, technologies and best practices within the sector.
PATIENT CONTACT:
No .
WORKING CONDITIONS:
This position is considered remote, up to 1 day in the office at 10 Brookline Place, Brookline, MA each week.
DIVISION OF PHILANTHROPY INCLUSION, DIVERSITY, & EQUITY COMMITMENT STATEMENT:
We’re stronger together. In the Division of Philanthropy, we believe in the power of different voices. We encourage authenticity and diversity of every individual within our community. Our collective voices – donors, volunteers, staff, and patients alike – allow us to work together towards a world without cancer. Committed to being a place of inclusivity, belonging, and change, these are our core values.
DFCI DISCLAIMER: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Requirements are subject to possible modification to reasonably accommodate qualified individuals with disabilities. This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.
External and internal applicants, as well as position incumbents who become disabled as defined under the Americans With Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.
DFCI offers a competitive benefits package including generous healthcare and retirement plans, at minimum 3-weeks’ vacation time in addition to 10 paid holidays, a flexible work environment, and work/life balance. Dana-Farber offers a variety of personal, professional, and leadership development opportunities to all members of its workforce through Institutional programming. Division of Philanthropy offers 75 specialized professional development sessions designed for staff each year through its in-house learning program, the Center for Advancement Training.*
*All benefits subject to Institute changes
We’re hiring! Learn more about working in the Division of Philanthropy and view all open positions
At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong. As relentless as we are in our mission to reduce the burden of cancer for all, we are equally committed to diversifying our faculty and staff. Cancer knows no boundaries and when it comes to hiring the most dedicated and diverse professionals, neither do we. If working in this kind of organization inspires you, we encourage you to apply.
Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other characteristics protected by law.
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