Vice President, Performance Analytics

Data is the fuel for innovation—but only if you know how to harness its power. At DxI, we don’t just collect data; we unlock its full potential. We decode audiences, uncover hidden opportunities, and spark strategic breakthroughs that drive game-changing creativity. By blending technology, creativity, and strategy, we transform raw data into powerful insights that inspire bold ideas and fuel next-level innovation. If you're passionate about turning numbers into narratives and insights into impact, this is the place and role for you.

• Things you’ll do:
• Lead with Impact – Oversee a dynamic portfolio for a top-tier tech brand, using data-driven strategies to fuel bold storytelling across social, creator, and earned media.
• Turn Data into Stories – Transform complex analytics into compelling narratives that inspire teams, shape creative direction, and drive smarter decision-making.
• Elevate Performance – Design cutting-edge measurement frameworks that go beyond basic metrics—assessing campaign success, optimizing strategies, and unlocking new growth opportunities.
• Collaborate & Innovate – Partner with strategy, account, and creative teams to seamlessly weave insights into marketing initiatives, ensuring data fuels breakthrough ideas.
• Lead & Inspire – Mentor and develop a team of high-performing professionals, fostering a culture of curiosity, collaboration, and innovation.
• Empower Clients – Guide brands in adopting insight-driven strategies that amplify their impact, drive engagement, and uncover new opportunities for expansion.
• Drive Business Success – Monitor and analyze financial performance, optimizing resources, maximizing efficiency, and ensuring every project delivers value.

• Is passionate about the power of data to drive strategic and creative excellence.
• Thrives in a collaborative environment and enjoys solving complex challenges.
• Has exceptional communication skills and can distill complex analytics into compelling stories.
• A naturally curious leader who fosters team development and ignites that same curiosity in others.
• Has a deep understanding of digital ecosystems, emerging trends, and consumer behavior.

• 12 years of experience in integrated marketing, insights, data analytics, or strategy within an agency or brand-side environment. 5 years of experience in leading teams.
• A proven ability to drive strategic conversations with clients and uncover new opportunities for data-driven growth.
• A deep curiosity about human behavior and cultural shifts, using insights to shape marketing strategies.
• A strong grasp of research methodologies, brand strategy, and marketing models to inform decision-making.
• Exceptional storytelling skills, with the ability to translate data into actionable insights and persuasive recommendations.
• Strong expertise in digital marketing channels (social, creators, paid media, SEO, SEM, email marketing, etc.) and analytics platforms (Sprinklr, Tubular, Brandwatch, Captiv8, etc.).
• A bachelor’s degree in business, marketing, economics, statistics, or a related field.

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Edelman Data & Intelligence (DXI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.

We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.

DXI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution. DXI is comprised of over 350 research specialists, business scientists, data engineers, behavioral and machine-learning experts, and data strategy consultants based in 15 markets around the world.

To learn more, visit: https://www.edelmandxi.com

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Salary : $99,000 - $175,000