What are the responsibilities and job description for the Public Relations Manager position at DAP Global Inc.?
DAP is seeking a dynamic and experienced Public Relations Manager to join our team.
The successful candidate will be responsible for developing and executing strategic PR initiatives that enhance DAP's brand reputation and product visibility.
This role involves managing media relations, creating compelling content, and analyzing media coverage to optimize our communication strategies. Responsibilities :
- Develop and implement effective PR strategies aligned with DAP’s business goals.
- Create and execute communication plans for product launches and internal communications.
- Manage media inquiries, schedule interviews, and maintain strong relationships with media personnel.
- Craft press releases, listicles, how-to articles, and other relevant content for media distribution.
- Analyze media coverage and monitor industry trends to inform strategic decision-making.
- Plan and coordinate media events to enhance brand presence.
- Collaborate with marketing teams to develop integrated marketing communication plans. Skills and qualifications
- Strong writing and editing skills; experience with social media platforms.
- Bachelor’s degree in media and communications, English, Journalism, Marketing, or a related field.
- 3 to 5 years' experience in public relations, with a track record of successful PR campaigns.
- Proficient in Microsoft Office and relative project management software.
- Excellent oral and written communication skills.
- Superior customer relationship management skills.
- Strong project management skills with excellent attention to detail.
- Experience with the construction industry and B2C consumer products, a plus Leadership Traits
- Technical Understanding & Business Acumen : Knows the business and the mission-critical technical and functional skills to perform the job at a high level.
Understands various types of business propositions and how the business operates.
Learn new methods and technologies easily.
Is a relentless and versatile learner and is open to change.
Enjoys the challenge of unfamiliar tasks and can quickly discern the underlying structure of anything.
Is future oriented and offers broad knowledge and perspective.
Can scenario plan possibilities and outcomes.
Offers good judgement about which creative ideas and suggestions will work; can facilitate effective brainstorming, can project how potential ideas could play out in the marketplace.
Is creative, a visionary, and can create and bring exciting ideas to market.
Can be counted on to exceed goals successfully and is consistently a top performer.
Strong interpersonal, verbal and written communication skills.
Is clear, concise and persuasive.
Experience creating and presenting business proposals, handling objections and overcoming obstacles
Self-confident, verbalizes problem solving skills, demonstrates initiative, manages and motivates team.
DAP is part of RPM International Inc., a $7.3 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services. You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores.
DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world. At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers.
Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP’s history, culture and benefits at www.dap.com / careers / DAP - On the job since 1865.
