What are the responsibilities and job description for the Social Media Intern position at DAP?
DAP is looking to hire social media intern for Summer 2025.
Responsibilities
- Social Media Content Planning
Description: Draft and schedule weekly social media content in social media management platform, including written copy and corresponding media file. Content planning will require research to align with seasonal and industry trends. Maintain content archive on a monthly basis.
Goal: Create and schedule approved content for each content pillar from September 1, 2025 – May 31, 2026 (9 months), with one piece of content scheduled for each pillar per week.
- Earned Content Management
Description: Work with the Social Media Coordinator to track all content earned through UGC and IGC before FY25.
Goal: Identify gaps in earned content use and create a content calendar for Instagram and Tik Tok by August 2025
- Short Form Video Creation
Description: Use identified product and topic priority list to storyboard, film, and edit short-form video content for social media scheduling.
Goal: Create and schedule 15 pieces of approved content by August 2025.
- Keyword Identification for Social Media Use
Description: Work with the brand team to identify a list of key words for each product category that can be leveraged in content creation.
Goal: Incorporate keywords into AI platform to ensure use in social media copy by August 2025.
Requirements
- Major: Marketing, Communications, Business, or a related field.
- Rising Junior or Senior (completed Sophomore year)
- Extensive experience with Instagram and Tik Tok, Facebook and Youtube a plus Preferred: experience with content creation and editing (short-form vertical video) Preferred: experience managing accounts for a business or campus organization.
- Impeccable written and oral communication skills.
- History of effective social media writing.
- Excellent written and verbal communication skills.
- An eye for video and content creation opportunities.
- Extremely detail oriented.
- Organized and able to manage multiple projects simultaneously.
- Ability to work independently as well as in a team.
- Self-motivated and quick learner
Pay
- $17 / hour
About DAP
DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.
You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.
At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP’s history, culture and benefits at www.dap.com/careers/
DAP - On the job since 1865.
Salary : $17
