What are the responsibilities and job description for the Lead Social Media Producer (Miquela) position at Dapper Labs?
As the Lead Social Media Producer and voice for Miquela, you'll be at the heart of our initiatives turning Miquela into the global phenomenon she can be. The role requires someone who takes charge, gets creative, is hungry for success, and can make the calls to take Miquela to the next level. You’ll need to be a great communicator, strong social media strategist, and be obsessed with finding the opportunities and strategies for Miquela’s growth.If you are dedicated, hardworking, and would love turning an emerging idea into a world-changing reality, this is your role! You'll own and lead Miquela’s operations and growth initiatives from conception through execution, closely with creative production and the business team.
What you'll be doing:
We're not just another web3 company. We're the leading company in the web3 space, having pioneered the NFT standard on Ethereum (ERC-721), launching it with CryptoKitties back in 2017, and later growing the industry and user base alike with NBA Top Shot (over $3B in total transactions to date). We've made it our mission to bring web3 to the mainstream with delightful experiences that demonstrate the power of decentralization in innovative and fun applications. Our portfolio of products include NBA Top Shot, NFL ALL DAY, Disney Pinnacle, CryptoKitties, Miquela, and Laliga Golazos. We're a team of humble and curious entrepreneurs, builders, and tinkerers passionate about demystifying blockchain technology and its potential to create change.
We've made significant strides in our mission, but the journey is far from over - there's still much to achieve. We went through a period of hyper-growth, hired too quickly, and recently had to scale back to right-size our business to a sustainable size and reset our priorities to maximize impact (and we admit: our Glassdoor reviews did take a hit because of it, we know - we're now rebuilding). Nevertheless, we have one of the most passionate communities of collectors and users across our products, along with a stellar team of Dapperites helping us turn our vision into reality, one Moment at a time.
Miquela has been named one of Time's 25 Most Influential People on the Internet, modeled for Prada, Calvin Klein, Burberry and more, interviewed artists at Coachella, released music with 10s of millions of streams, and graced the covers of Wired, V Magazine, L’Officiel, 032C, Wonderland, ES Magazine, Highsnobiety, and many more. She is a bona fide pop star with a social audience of more than 8.2 million and over 75 million streams. She is a change seeker who offers incredible insight into Gen Z. With the global reach of a major star and the intrigue of a virtual human, Miquela is uniquely positioned to drive value for fans and her partners. She’s been recently recognized by many as an AI leader, and has locked in partnerships with BMW, MSI Gaming, Worldcoin, and more.
We’re strongly committed to making Dapper Labs one of the most impactful tech companies in the world, bringing decentralized apps to millions of people, and focusing on longevity and benefits to our society, communities, and our team members. And we'd love to get you to drive with us along this journey. We're gearing up for one of our best years yet, with exciting projects in the pipeline across our products.We're very intentional about who we hire, we keep our bar high to bring the best performing team members. The best people will learn quickly, hit the ground running, focus on prioritizing well to create impact, and have what it takes to help us make Dapper Labs the best place in the world to work at and multiply value creation. We have high ambition, high resilience, and humility to roll up our sleeves and do the work required to make that happen.
We value founder mentality and ownership, passion, hustle, impact, and resilience. We give our employees flexibility, great compensation packages, which also come with strong responsibility and expectation for impact. We have a simple and flat functional hierarchy, focusing on personal autonomy for business impact, and plenty of opportunities for professional growth.
Our values are not merely words written on a Notion doc - everyone at Dapper Labs is driven by an insatiable appetite for impact, collaboration, development, learning, and you'll clearly feel our values day-to-day in nearly every single thing we do.
What you'll be doing:
- Craft and refine our content strategy, ensuring it aligns with Miquela's goals and resonates with our audience
- Stay ahead of pop culture and social media trends to keep Miquela's content fresh and relevant
- Identify and seize commercial opportunities that fit Miquela's brand
- Work closely with our creative team to brainstorm, develop, and produce innovative content
- Utilize your storytelling skills to tell compelling narratives through our social media platforms and beyond
- Be part of a founding team taking Miquela from the personality it is today, to its much broader and more impactful vision
- Scrappy and Hungry: You're ambitious, and ready to hustle like a founder
- Passion for Technology and Brands: You love technology, creators, and innovative products
- Proven Experience: You've got a track record in content creation and strategy, particularly in media or entertainment
- Organizational Skills: You're a pro at scheduling and budgeting for shoots
- Storytelling Ability: You can craft engaging stories through social media and captivate an audience
- Social Media Savvy: You're deeply familiar with all major social media platforms and pop culture trends
- Partnership Experience: You've worked with brands and influencers, creating successful partnerships
- Media Production Background: A strong background in media production
- Social Media Management: Experience as a social media manager
- You are or have been an influencer yourself
- You believe you can take Miquela to the next level, want to shape her future, and have strong execution skills to make it happen with a small team. You can move quickly and focus on creating additional growth levers week over week
- You've operated highly social personas, products or communities, building engaging audiences around them
- This job post gets your heart racing a little - at first, you're a bit scared. Is this even for me? Do I have what it takes? But you like what you read, and deep down, and you know this mission is yours to take. You'd love to give it a shot and deliver the best work of your life
We're not just another web3 company. We're the leading company in the web3 space, having pioneered the NFT standard on Ethereum (ERC-721), launching it with CryptoKitties back in 2017, and later growing the industry and user base alike with NBA Top Shot (over $3B in total transactions to date). We've made it our mission to bring web3 to the mainstream with delightful experiences that demonstrate the power of decentralization in innovative and fun applications. Our portfolio of products include NBA Top Shot, NFL ALL DAY, Disney Pinnacle, CryptoKitties, Miquela, and Laliga Golazos. We're a team of humble and curious entrepreneurs, builders, and tinkerers passionate about demystifying blockchain technology and its potential to create change.
We've made significant strides in our mission, but the journey is far from over - there's still much to achieve. We went through a period of hyper-growth, hired too quickly, and recently had to scale back to right-size our business to a sustainable size and reset our priorities to maximize impact (and we admit: our Glassdoor reviews did take a hit because of it, we know - we're now rebuilding). Nevertheless, we have one of the most passionate communities of collectors and users across our products, along with a stellar team of Dapperites helping us turn our vision into reality, one Moment at a time.
Miquela has been named one of Time's 25 Most Influential People on the Internet, modeled for Prada, Calvin Klein, Burberry and more, interviewed artists at Coachella, released music with 10s of millions of streams, and graced the covers of Wired, V Magazine, L’Officiel, 032C, Wonderland, ES Magazine, Highsnobiety, and many more. She is a bona fide pop star with a social audience of more than 8.2 million and over 75 million streams. She is a change seeker who offers incredible insight into Gen Z. With the global reach of a major star and the intrigue of a virtual human, Miquela is uniquely positioned to drive value for fans and her partners. She’s been recently recognized by many as an AI leader, and has locked in partnerships with BMW, MSI Gaming, Worldcoin, and more.
We’re strongly committed to making Dapper Labs one of the most impactful tech companies in the world, bringing decentralized apps to millions of people, and focusing on longevity and benefits to our society, communities, and our team members. And we'd love to get you to drive with us along this journey. We're gearing up for one of our best years yet, with exciting projects in the pipeline across our products.We're very intentional about who we hire, we keep our bar high to bring the best performing team members. The best people will learn quickly, hit the ground running, focus on prioritizing well to create impact, and have what it takes to help us make Dapper Labs the best place in the world to work at and multiply value creation. We have high ambition, high resilience, and humility to roll up our sleeves and do the work required to make that happen.
We value founder mentality and ownership, passion, hustle, impact, and resilience. We give our employees flexibility, great compensation packages, which also come with strong responsibility and expectation for impact. We have a simple and flat functional hierarchy, focusing on personal autonomy for business impact, and plenty of opportunities for professional growth.
Our values are not merely words written on a Notion doc - everyone at Dapper Labs is driven by an insatiable appetite for impact, collaboration, development, learning, and you'll clearly feel our values day-to-day in nearly every single thing we do.