What are the responsibilities and job description for the Social Media Marketing Coordinator position at Dapper Lighting?
Social Media - Las Vegas, NV
About the Company
Dapper Lighting is a team of car enthusiasts with a passion for motorsports and the joy of driving. The love for turning wrenches and upgrading our own personal cars led us into our journey to create not just high performance lighting products, but aesthetically pleasing systems that held on to that 'classic' feel. Using state of the art design equipment, Dapper Lighting takes modern lighting technology and pairs it with durable components that guarantee outstanding performance without sacrificing the timeless look of your ride.
Every set of headlamps we sell is handmade in the USA by our team to your specific requests. We confidently stand by our products performance and reliability with a 5-year warranty on most products. If we wouldn't run it on our cars, why would you?
This is what makes us The Most Trusted Name in Classic Car Lighting.
Job Description
At Dapper Lighting, we are proud to offer innovative lighting solutions that meet the needs and wants of the classic car customer and market. To help us continue growing our product line, We are seeking a dynamic and creative Social Media Marketing Coordinator to join our team. In this role, you will be responsible for developing, implementing, and managing our social media strategy across various platforms, including X (formerly Twitter), Instagram, Facebook, Youtube, TikTok and more. Your primary goal will be to enhance our digital presence, engage with our audience, and drive traffic to our website.
Key Responsibilities:
- Content Creation: Develop high-quality, engaging, and relevant content for all social media platforms, including graphics, videos, and written posts that align with the Dapper Lighting brand.
- Strategy Development: Collaborate with the sales team to create a comprehensive social media strategy that supports our overall sales and marketing goals and objectives.
- Community Engagement: Monitor and respond to comments, messages, and mentions on all platforms, fostering a positive community and building relationships with our audience.
- Analytics and Reporting: Track and analyze social media metrics to measure the effectiveness of campaigns. Provide regular reports and insights to improve future strategies.
- Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices, and adapt our strategies accordingly.
- Collaboration: Work with other teams, such as design and content, to ensure cohesive messaging across all channels.
- As a Social Media Coordinator, you’ll manage our social channels and build relationships with influencers, coordinate photo and video shoots, and curate authentic content with our customers and partners.
- Manage Dapper Lighting social media presence across Facebook, Instagram, TikTok, Youtube, and “X” by creating, scheduling, and posting engaging content
- Develop and implement a social media strategy that aligns with company goals and showcases our products and customers.
- Interact with staff and customers to capture and create visual content, including photos and videos
- Build and manage relationships with influencers and brand ambassadors, coordinate collaborations, and generate content that resonates with our audience
- Plan and execute video and photo shoots
- Monitor social media trends and platform algorithm changes to optimize engagement
- Community Management & Social Listening – Actively engage with our social media and forum communities by responding to comments, messages, and questions promptly and thoughtfully
- Travel to car shows with our customer service and sales team to actively engage with our customers, influencers, and partners.
Skills and Qualifications
- Associate / Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in social media management, preferably in a tech-related field.
- Strong understanding of social media platforms (X, Instagram, Facebook, etc.) and their respective audiences.
- Excellent writing, editing, and communication skills.
- Proficiency in graphic design and video editing tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong organizational skills and attention to detail.
Preferred Qualifications
- Strong classic car knowledge
Job Type
- Full Time
Compensation
- $15-19 per Hour
- Up to 2 Weeks Paid Time Off 10 Paid Holidays after 90 days
Job Type: Full-time
Pay: $15.00 per hour
Benefits:
- Paid time off
Schedule:
- Monday to Friday
Work Location: In person
Salary : $15 - $19