What are the responsibilities and job description for the Darkroom Studios is hiring: Director, Retail Media in New York position at Darkroom Studios?

About Darkroom

We're building the future of advertising and are looking for the minds to help us do it.

Darkroom is a progressive omnichannel growth marketing agency focused on retail, e-commerce, and consumer businesses. We have been recognized as one of the fastest growing private companies in America by Inc. 5000 (2023), a top 1% digital advertiser by Varos (2023), and our founders were named Forbes 30 Under 30 recipients for Marketing and Advertising North America (2024).

This is a remote role, and is open to candidates based in the state(s) of Pennsylvania, New York, or Florida, and must have the right to work within the United States.

Darkroom is looking for an experienced Director of Retail Media to build and lead a new services team for fast-growing CPG brands. The Retail Media services will focus on driving in-store sales through digital channels such as Instacart, Amazon, Walmart, Target, and emerging local delivery services.

This individual will be pivotal in expanding our retail media capabilities while leading a team of marketplace brand managers and overseeing key client accounts. They will drive the growth and success of our retail media offerings and ensure seamless management of client relationships and brand strategies. The Director will be responsible for developing strategies that increase on-shelf sales velocity, establishing best practices, and delivering measurable results for our clients.

What you'll do

Strategic Leadership :

Develop and execute retail media strategies to drive growth in CPG in-store sales using digital channels and delivery services. Lead a high-performing team of brand managers, analysts, and media buyers to achieve client objectives.

Digital Channel Expertise :

Manage client relationships and campaigns across key platforms including Instacart, Amazon, Walmart, Target, GoPuff, Uber Eats, DoorDash, and emerging local delivery platforms. Ensure campaigns are optimized for ROI and client success.

Client Relationship Management :

Act as the senior point of contact for major CPG clients. Provide strategic insights, performance reviews, and identify growth opportunities in digital retail media.

Data-Driven Approach :

Oversee the collection and analysis of performance data to continuously refine and enhance retail media strategies. Develop comprehensive reporting frameworks to communicate results and recommendations effectively to clients.

Innovation and Optimization :

Stay ahead of industry trends and continuously explore new digital channels and tools to drive in-store sales. Test and implement innovative solutions to increase the impact of retail media investments.

Team Development :

Mentor and manage a team of media buyers, strategists, and analysts. Foster a culture of collaboration, creativity, and accountability within the Retail Media team.

Who You Are

Minimum of 5-10 years of experience in CPG e-commerce, with a strong background in retailer dotcom and delivery platforms.

Expertise with platforms like Instacart, Amazon, Walmart, Criteo, Target Plus, and local delivery services (e.g., GoPuff, DoorDash, Uber Eats).

Strong understanding of the retail landscape, consumer behavior, and digital marketing trends.

Demonstrated experience leading and growing teams in a fast-paced, results-oriented environment.

Exceptional communication skills with the ability to articulate strategies, insights, and recommendations to both clients and internal teams.

Data-driven mindset with a track record of optimizing media investments based on performance data.

What it's like to work at Darkroom

We're building the future of advertising and are looking for the minds to help us do it. We only seek out the best-from our clients to our people. Our team is our most sacred asset, and we offer highly competitive salaries and the following perks :

Unlimited Vacation Policy and Holidays : Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy and 10 holidays throughout the year to keep you recharged and sharp.

Location, location, (or no) location : Remote-first culture with a strong community base. With Hubs in the Bay Area, New York, Philly, Lisbon, Sao Paulo, and Barcelona!

Health & Wellness : Company-sponsored medical, dental, and vision benefits with, so you can stay as healthy as can be.

Finances, growth, and retirement : After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit-sharing opportunity so we can help you save as the company grows.

Endless opportunities for growth : Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.

Parental Leave : flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance.

Equal Opportunity Statement

Darkroom is an equal opportunity workplace-we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements

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