What are the responsibilities and job description for the Field Marketing Specialist - Waterbury, VT position at Darn Tough Vermont?
The Company : Founded in 1978, Cabot Hosiery Mills is an American manufacturer of premium socks with uncompromised comfort, durability, and fit.
With a family of brands including Darn Tough Vermont, Wide Open, and Cabot & Sons, our mission is to make the world’s best socks, in Vermont, USA, and back them with our Unconditional Lifetime Guarantee. We are family owned, three generations strong, and have yet to produce our best sock. Job Summary : As we continue to scale one of the fastest growing apparel brands, we are seeking a a Retail and Field Marketing Specialist to join our growing Brand Marketing team.
In this role, you will be responsible for executing the annual plan to help grow Darn Tough and Wide Open brand awareness, drive sell-through, and foster brand loyalty.
This role will strengthen retail partnerships, enhance each brand’s presence, and act as the face of the brand at shows and events.
This position reports to the Brand Manager and works cross-functionally with creative, sales, logistics, and other teams within Cabot Hosiery Mills.
The ideal candidate is a collaborative team player and self-starter with excellent communication skills, a demonstrated ability to multi-task, keen attention to detail, and reliable follow-through.
starting at 65,000 per year. Key Responsibilities :
- Execute retail and field activations that support brand and sales goals including events, promotions, marketing campaigns, and custom POP.
Champion the planning, project management and reporting of retail and field activations.
Coordinate the POP assortment, brief in and route creative through the approval process, and partner with procurement team to develop and set up and optimize items and inventory management.
Responsibilities include planning, collaboration on booth design, coordination of event logistics (electric, furniture, racks, socks, signage, promotional materials), shipping, setup and breakdown, on the ground brand activations, and data collection.
Create and distribute event recaps to determine effectiveness of events by brand.
Where you come from, how you identify, your age, and other descriptions are something that makes you, you, and we respect that.
We’re an honest group of people and work hard, if you like that, we encourage you to apply. This job description should not be interpreted to be a complete list of all the duties, qualifications and responsibilities performed by the jobholder. To maintain organizational flexibility, the organization has the discretion to add, drop or change at any time the duties, responsibilities and expectations of this position.
This job description does not constitute an offer of employment, continuous employment or an employment contract.
Reasonable accommodations will be considered to enable individuals with disabilities to perform the essential functions of this position.
