Field Marketing Specialist - Waterbury, VT

The Company:

Founded in 1978, Cabot Hosiery Mills is an American manufacturer of premium socks with uncompromised comfort, durability, and fit. With a family of brands including Darn Tough Vermont, Wide Open, and Cabot & Sons, our mission is to make the world’s best socks, in Vermont, USA, and back them with our Unconditional Lifetime Guarantee. We are family owned, three generations strong, and have yet to produce our best sock.

Job Summary:

As we continue to scale one of the fastest growing apparel brands, we are seeking a a Retail and Field Marketing Specialist to join our growing Brand Marketing team. In this role, you will be responsible for executing the annual plan to help grow Darn Tough and Wide Open brand awareness, drive sell-through, and foster brand loyalty. This role will strengthen retail partnerships, enhance each brand’s presence, and act as the face of the brand at shows and events. This position reports to the Brand Manager and works cross-functionally with creative, sales, logistics, and other teams within Cabot Hosiery Mills. The ideal candidate is a collaborative team player and self-starter with excellent communication skills, a demonstrated ability to multi-task, keen attention to detail, and reliable follow-through. starting at 65,000 per year.

Key Responsibilities:

• Execute retail and field activations that support brand and sales goals including events, promotions, marketing campaigns, and custom POP. Champion the planning, project management and reporting of retail and field activations.
• Serve as the marketing lead for our POP program, working closely with sales, marketing and logistics to strengthen our in-store presence and support the development and delivery of evergreen and seasonal in-store materials. Coordinate the POP assortment, brief in and route creative through the approval process, and partner with procurement team to develop and set up and optimize items and inventory management.
• Execute and host consumer shows, serving as the face and voice of the brand. Responsibilities include planning, collaboration on booth design, coordination of event logistics (electric, furniture, racks, socks, signage, promotional materials), shipping, setup and breakdown, on the ground brand activations, and data collection.
• Collaborate with Creative, Growth Marketing, and Sales teams to execute multi-channel, cohesive events - from experience design and promotion through activation and post-event reporting – that support brand and revenue goals. Create and distribute event recaps to determine effectiveness of events by brand.
• Lead the development, deployment, and reporting of educational campaigns and sales incentives to transform retail staff into brand ambassadors.
• Order, track and organize all socks needed for retail, events, giveaways, and sponsorships
• Partner with procurement team to source and order non-stock branded merchandise - saleable and promo (branded merch, promo items, GWP items in partnership with digital team)

Qualifications:

• Bachelor’s Degree required in Marketing or related field
• 4 years of experience in retail, event activations, or brand marketing
• Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
• Ability to multi-task and work effectively with a variety of tasks and business partners (both internal and external)
• Must be able to work cross-functionally with different teams to effectively generate, execute, and report on retail and events programs
• Proficient in Microsoft Applications including Outlook, Word, Excel, and PowerPoint
• Strong organization, problem-solving, and multi-tasking skills
• Must be available to travel up to 40% including evenings and weekends
• This position requires commitment to embrace the company’s culture through the alignment of personal behaviors with the company’s core values.
• Additional education or background requirements/ skills needed

Working Conditions:

• Manufacturing environment – exposure to machinery, noise and other adverse conditions for periods of time depending on the role
• Flexible nature to manage competing and changing priorities

At Cabot Hosiery Mills,  we have a list of shared company values – one of them is We Value Differences. Where you come from, how you identify, your age, and other descriptions are something that makes you, you, and we respect that. We’re an honest group of people and work hard, if you like that, we encourage you to apply.

This job description should not be interpreted to be a complete list of all the duties, qualifications and responsibilities performed by the jobholder.  To maintain organizational flexibility, the organization has the discretion to add, drop or change at any time the duties, responsibilities and expectations of this position. This job description does not constitute an offer of employment, continuous employment or an employment contract. Reasonable accommodations will be considered to enable individuals with disabilities to perform the essential functions of this position.