What are the responsibilities and job description for the Digital Content Strategist position at Dartmouth College?
Overview
Dartmouth College seeks a skilled Social Media Manager to lead the development, execution, and evaluation of social media content and initiatives. This role will enhance the stories and brand of the Geisel School of Medicine, fostering meaningful engagement with diverse audiences.
Responsibilities
Requirements
Benefits
Dartmouth College seeks a skilled Social Media Manager to lead the development, execution, and evaluation of social media content and initiatives. This role will enhance the stories and brand of the Geisel School of Medicine, fostering meaningful engagement with diverse audiences.
Responsibilities
- Develop and execute a comprehensive social media strategy that aligns with institutional priorities and goals.
- Collaborate with stakeholders and content creators to ensure cohesive efforts and brand consistency.
- Monitor, analyze, and report on key performance indicators (KPIs) such as reach, engagement, impressions, clicks, and conversions.
- Conduct competitive analysis and benchmarking to identify opportunities for growth and improvement.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5 years of relevant experience managing and evolving a brand's social media presence across various platforms.
- Excellent written and verbal communication skills, with the ability to manage multiple priorities and meet deadlines.
Benefits
- Opportunity to work with a prestigious institution and contribute to its mission.
- Competitive salary and benefits package.
- Professional development opportunities and training.
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