What are the responsibilities and job description for the Direct Response Marketing Manager position at Dartmouth College?

Position Details

Position Information

Posting date : 12 / 11 / 2024

Closing date :

Open Until Filled : Yes

Position Number : 1129168

Position Title : Direct Response Marketing Manager

Department this Position Reports to : Senior Managing Director of DCF Marketing & Stewardship

Hiring Range Minimum : $56,700

Hiring Range Maximum : $77,000

Union Type : Not a Union Position

SEIU Level : Not an SEIU Position

FLSA Status : Exempt

Employment Category : Regular Full Time

Scheduled Months per Year : 12

Scheduled Hours per Week : 40

Schedule :

M-F 8 : 00AM-5 : 00PM

Location of Position :

Lebanon, NH 03766

41 Centerra Parkway

Remote Work Eligibility? : Hybrid

Is this a term position? : No

If yes, length of term in months. : 0

Is this a grant funded position? : No

Position Purpose :

The Marketing Manager will support Dartmouth College Fund ( DCF ) fundraising efforts by assisting with direct response marketing campaigns and class communication initiatives across multiple channels (email, direct mail, social media, etc.) to drive donor engagement and contributions. Supports student-run initiatives such as ThankView and other on-campus stewardship programs and engagement activities. Acts as key liaison between the DCF and the Advancement Marketing & Engagement (M&E), and the Recognition & Stewardship (R&S) teams to facilitate class-specific communications and ensure smooth collaboration on email and direct mail campaigns.

Description :

Required Qualifications - Education and Yrs Exp : Bachelors or equivalent combination of education and experience

Required Qualifications - Skills, Knowledge and Abilities :

Bachelor's degree in marketing, Communications, or a related field
5 years of experience in direct response marketing, preferably in fundraising, higher education, or nonprofit sectors
Strong understanding of database management, list segmentation, and Advancement data and reporting platforms (e.g., data warehouse, Advance, Salesforce, Raiser's Edge, HubSpot, etc.)
Proven experience in content creation and digital marketing across multiple platforms, particularly email and social media
Strong analytical skills, with the ability to interpret data and extract actionable insights for campaign optimization
Strong project management skills, including the ability to handle multiple projects and deadlines simultaneously
Excellent communication and interpersonal skills, with a collaborative approach to working with diverse teams
Strong attention to detail and a commitment to quality assurance in all marketing initiatives
Familiarity with volunteer management practices is a plus
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Adobe Creative Suite), and other design tools
Strong writing, proofreading, and presentation skills, with the ability to craft compelling content for diverse audiences
Sound judgment and strong customer service orientation

Preferred Qualifications :

Experience working with higher education fundraising programs or nonprofit development teams

Familiarity with digital asset management systems and best practices for maintaining content libraries

Experience in volunteer engagement, particularly within alumni or donor-focused campaigns

A passion for building meaningful connections with the alumni and donor community

Familiarity with marketing automation tools and platforms, such as HubSpot or Salesforce Marketing Cloud

Knowledge of donor stewardship practices and strategies for enhancing alumni and donor engagement

Ability to quickly learn and adapt to new software and technology as needed

Strong organizational, problem-solving, and time management skills, with the ability to prioritize effectively in a fast-paced environment

Commitment to diversity, equity, and inclusion initiatives and a passion for contributing to a positive organizational culture

Department Contact for Recruitment Inquiries : Lesa Knapp

Department Contact Phone Number : (603) 646-1317

Department Contact for Cover Letter and Title : Lesa Knapp, Assistant Vice President for Advancement Administration

Department Contact's Phone Number : (603) 646-1317

Equal Opportunity Employer :

Dartmouth College is an equal opportunity / affirmative action employer with a strong commitment to diversity and inclusion. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications by members of all underrepresented groups are encouraged.

Background Check :

Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and / or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Is driving a vehicle (e.g. Dartmouth vehicle or off road vehicle, rental car, personal car) an essential function of this job? : Yes

Special Instructions to Applicants :

Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https : / / policies.dartmouth.edu / policy / tobacco-free-policy

Additional Instructions :

Dartmouth is pleased to offer a hybrid working relationship for this role. The employee must reside within commuting distance to Dartmouth for some on-site work.

Quick Link : https : / / searchjobs.dartmouth.edu / postings / 76954

Key Accountabilities

Description :

Works closely with the M&E team to align fund-wide and class-specific email campaigns with DCF's broader communication strategy, minimizing unsubscribes and fostering alumni and donor engagement. Collaborates in the development and execution of integrated marketing campaigns across multiple channels (email, direct mail, social media, and texting), with a primary focus on email marketing, to drive donor engagement and contributions. Designs, tests, and implements complex, targeted, fund-wide email marketing campaigns using approved platforms such as HubSpot, ensuring optimal deliverability and engagement. Assists with the creation of social media strategies and content for Facebook, LinkedIn, and Instagram platforms in collaboration with M&E. Maintains a digital asset library, ensuring that key materials (images, banners, videos, etc.) are available for campaign use and stewardship communications. Provides secondary support in managing relationships with external vendors to ensure timely and effective execution of campaigns. Supports student-run initiatives such as "thank you" campaigns and other on-campus stewardship programs, including creating student vlogs and monthly engagement activities.

Percentage Of Time : 35

Description :

Acts as a key liaison between the marketing team and DCF class managing directors ( CMD ) to facilitate class-specific communication and ensure smooth collaboration on email and direct mail campaigns. Supports CMDs by creating and maintaining a content library, providing them with the necessary assets (images, banners, talking points, brand guidelines) for campaign messaging and branding. Develops and maintains project timelines for marketing initiatives, ensuring that deadlines align with fundraising schedules and key deadlines. Coordinates with the DCF Marketing & Stewardship, M&E, student interns, and CMDs to establish project timelines, track progress, and adjust timelines as necessary to accommodate changes or new opportunities. Facilitates regular check-ins with stakeholders to ensure all parties are informed about project status, responsibilities, and upcoming deadlines. Assists with volunteer needs by providing promotional merchandise and addressing ad hoc requests for marketing collateral, ensuring CMDs can equip volunteers with the tools necessary to promote DCF fundraising efforts effectively.

Percentage Of Time : 40

Description :

Utilizes Advancement data and reporting platforms to generate targeted lists for email and direct mail campaigns based on donor segmentation and campaign goals. Ensures the accuracy of donor data, tracking trends in engagement, giving patterns, and communication history to support future marketing strategies. Generates timely, insightful reports on donor activity, campaign performance, and fundraising trends, enabling data-driven decision-marking. Collaborates with the development team to optimize data reporting processes, ensuring alignment with overall fundraising objectives.

Percentage Of Time : 20

Description :

Performs other duties as assigned to support the DCF team and marketing department

Percentage Of Time : 5

Demonstrates a commitment to diversity, inclusion, and cultural awareness through actions, interactions, and communications with others.

Performs other duties as assigned.

Salary : $77,000

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