Data Analyst

Position Overview 

As a Data Analyst dedicated to the marketing team, you will play a key role in analyzing data, developing actionable insights, and creating advanced dashboards to track and optimize marketing performance. You will leverage tools like Power BI, DAX, Snowflake and Rudderstack as well as other reporting tools to provide detailed reporting on campaign success, funnel engagement, and advertisement KPIs. Your expertise will help refine strategies and drive measurable results for the marketing department. 

Key Responsibilities 

• Marketing Data Analysis & Reporting: 

• • Design and maintain interactive dashboards in Power BI for marketing campaign performance and audience behavior insights. 

• • Use DAX language to create advanced calculations for accurate and meaningful reporting.  

• • Upgrade and maintain Excel reports to use Semantic Models that will update the reports on a daily basis. 

• Advertisement & KPI Tracking: 

• • Monitor and analyze key advertisement metrics such as CTR, ROAS, CPA, conversion rates, and customer acquisition costs. 

• • Collaborate with the marketing team to identify trends, measure success, and suggest optimizations for ongoing campaigns. 

• Tracking & Event Monitoring: 

• • Work with developers and media buyers to implement and validate tracking solutions (e.g., Google Analytics, Facebook Pixel, TikTok Pixel). 

• • Ensure accurate event tracking across platforms and troubleshoot issues when necessary. 

• Campaign Optimization Support: 

• • Provide data-driven recommendations to enhance campaign targeting, creative effectiveness, and channel performance. 

• • Help evaluate A/B testing results to refine audience strategies and ad content. 

• Data Integrity & Quality Assurance: 

• • Maintain the accuracy and consistency of marketing data from various platforms. 

• • Identify and resolve discrepancies, ensuring reliable reports for decision-making. 

Qualifications 

Must-Have Skills & Experience: 

• Proven experience with Power BI, including building advanced dashboards and visualizations. 

• Strong proficiency in DAX language for creating complex measures and calculated columns. 

• Advanced Excel/Google Sheets skills 

• Deep understanding of marketing performance metrics, including CTR, ROAS, CPA, conversion rates, and funnel analysis. 

• Experience with tracking and analytics platforms such as Google Analytics, Facebook Pixel, and TikTok Pixel. 

• Ability to translate data into actionable insights for the marketing team. 

Preferred Skills & Experience: 

• Familiarity with e-commerce and digital marketing platforms (e.g., Shopify, Meta Ads, Google Ads, TikTok Ads). 

• Knowledge of SQL or other database querying tools. 

• Experience in A/B testing and conversion rate optimization (CRO). 

• Prior experience working in the fitness, supplement, or e-commerce industry is a plus. 

Soft Skills: 

• Strong communication skills to present insights clearly to marketing stakeholders. 

• Proactive and self-motivated approach to problem-solving. 

• High attention to detail and commitment to data accuracy. 

• Collaborative mindset to work seamlessly with marketing, media buyers, and creative teams. 

Why Join Us? 

• Be part of an innovative and fast-growing company shaping the future of health and fitness. 
• Work in a collaborative and creative environment where your ideas matter. 
• Opportunities for professional growth and skill development. 

Additional Information

• Full-time schedule
• Pay is DOE
• Insurance benefits are available for eligible full-time employees
• Benefits include Health Insurance, Dental, basic life insurance, Vision plan, HSA, Employee Assistance Program
• Additional voluntary benefits include accidental insurance, pet coverage, Metlaw services, and additional life insurance coverage
• Paid Holidays & PTO
• 20-50% off employee discount on Bucked Up products and apparel.