What are the responsibilities and job description for the Senior Marketing Data Scientist position at Data People Search?
Job Description
Job Description
Our client is a tech focused and data driven FinTech / Insurance company. They are actively growing their Quantitative Science team and are seeking a Senior Data Scientist to facilitate continued growth.
Your success will be measured by R&D throughput—specifically, the number of new channels and marketing strategies you can test, evaluate, and provide data-driven recommendations for. Thoughtful design and execution of targeting models and A / B tests, along with effective communication with stakeholders
Fully remote position. Compensation is very competitive.
RESPONSIBILITIES :
Expand and diversify our clients direct marketing portfolio by shepherding new mid-upper funnel channels from R&D to production
Rapidly prototype, test, and iterate on novel marketing strategies in the mid and upper funnel
Design time and cost-efficient A / B tests that enable rigorous measurement of the incremental profit impact of marketing campaigns
Deliver clear and prompt communication of research results that drive action to leaders and stakeholders
Build data science pipelines to quickly iterate on research ideas and put them into production
Take end-to-end ownership of new channels and marketing approaches, continuously improving upon quantitative solutions
REQUIREMENTS :
Mid-upper funnel marketing experience :
Developing targeted, data-driven marketing strategies and deploying them on DSPs such as The Trade Desk, DV360, or Meta
Creating and deploying machine learning targeting models for social, video, display, and / or email campaigns
Designing and implementing A / B tests to measure the incremental lift of new campaigns
Technical skills :
Advanced programming skills with experience using modern packages in Python or R; expertise in databases and SQL; familiarity with version control (e.g. Git)
Experience with AWS (or analogous) utilities, e.g., EC2, SageMaker, S3, Athena
Strong business intelligence and visualization skills, with the ability to speak to many different audiences
Ownership mentality : takes the initiative to identify, champion, and execute on the highest impact work
Define the problem : Ability to consider problems from first principles, with the instinct to use expertise and prior experience to guide but not dictate the solution
Advanced degree in a quantitative discipline (PhD preferred) and 3 years of applying advanced quantitative techniques to problems in industry
