What are the responsibilities and job description for the Go-To-Market Lead (Mid to Senior Level) position at Databento?
The financial industry is growing at a record pace, but our data providers are still stuck in the past — with cumbersome onboarding processes, complicated APIs, slow infrastructure, and expensive licensing costs.
Databento is the next-generation market data provider — with the radical idea that you should only pay for the data that you use. We power the world's largest finance and fintech institutions and lower the barrier of entry for small startups, gaining over 4000 users during our first year of launch. Our team consists of former data users from firms like Two Sigma, Belvedere, Pico, Flow Traders, and Tower Research.
We offer health, dental, disability, and life insurance benefits, as well as 401(k) matching and visa sponsorships for full-time employees. We accommodate 100% remote work, with teammates living around the globe and paid in their local currency.
Responsibilities
You'll help oversee the company's go-to-market (GTM) strategy, demand generation, SEO, and content marketing to grow our audience of quants and developers. This includes the following :
- Develop and implement a GTM strategy, leveraging SEO, SEM, digital ads, and inbound / outbound campaigns to drive adoption and growth.
- Own demand generation efforts, identifying high-impact acquisition channels, and optimizing strategies for engagement and conversion.
- Lead positioning, messaging, and value proposition development, tailoring them to a quant and developer audience.
- Analyze key metrics (organic traffic, conversion rates, engagement) to refine content strategy, running A / B tests and performance marketing experiments.
- Drive partnerships, co-marketing initiatives, PR efforts, and case studies to expand reach and establish thought leadership.
- Lead or co-lead content initiatives on LinkedIn and Twitter, including short-form posts, long-form technical blog posts, videos, polls, and more.
- Plan, write, and edit high-quality technical content such as blog posts, whitepapers, and educational resources tailored for quants and developers.
- Engage with our online community, participate in industry discussions, and foster conversations that drive brand awareness.
- Research competitors' content and GTM strategies to identify new opportunities for differentiation.
Desired Qualifications
The ideal candidate can communicate with ease on various platforms (social media, blog posts, technical content, press releases, conferences, etc.). We also look for the skills listed below.
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