Channel Marketing Manager

Omni-Channel Marketing Manager

We are seeking a highly organized, customer-facing, and data-driven Omni-Channel Marketing Manager to lead the rollout of products and services to distribution and eCommerce channel partners while managing the P&L for eCommerce channels. This role involves optimizing product content across partner digital channels, overseeing product and service launches, and driving adoption through training, vendor coordination, and performance analysis.

Key ResponsibilitiesProduct & Service Rollout:

• Lead product and service launches across distributor and eCommerce channels, ensuring smooth implementation and adoption.
• Develop go-to-market strategies aligned with partner requirements, market trends, and financial targets.
• Ensure product content, messaging, and merchandising are effectively deployed across partner platforms to maximize visibility and conversion.

P&L Ownership & eCommerce Growth:

• Own and manage the P&L for eCommerce channels, ensuring revenue and profitability targets are met.
• Analyze sales performance, pricing strategies, and promotional investments to drive growth.
• Optimize profit margins by managing product mix, pricing strategies, and operational costs.
• Collaborate with finance and leadership to develop annual revenue forecasts and budget allocations.

Project & Vendor Management:

• Oversee projects related to channel expansion, content optimization, and new service implementations.
• Work closely with vendors, agencies, and internal teams to execute deliverables on time and within scope.
• Manage timelines, workflows, and resources to ensure seamless execution of initiatives.

Content & Digital Optimization:

• Ensure product content (descriptions, images, enhanced content, videos, etc.) is fully optimized across distributor and eCommerce platforms.
• Monitor and improve content effectiveness through performance analysis, A/B testing, and SEO best practices.

Training & Partner Enablement:

• Conduct training sessions for distributor staff and eCommerce partners on new programs, product positioning, and digital tools.
• Develop training materials and resources to enhance partner knowledge and engagement.
• Present key product and service updates to internal stakeholders and external partners.

Performance Analysis & Continuous Improvement:

• Assess channel performance using eCommerce and distributor dashboards.
• Track sales, margins, and marketing ROI, adjusting tactics based on performance data to maximize partner success.
• Conduct competitive analysis to refine strategies and maintain market leadership.

Qualifications & Skills:

• 5 years of channel marketing, product rollout, or distribution marketing experience, preferably in building materials, home improvement, or CPG sectors.
• Strong project management skills, with experience managing cross-functional initiatives and vendor relationships.
• Experience working with distributors, eCommerce marketplaces (Amazon, Walmart), and sales teams.
• Analytical mindset, with expertise in performance tracking, reporting tools, and digital analytics.
• Strong communication and presentation skills, with experience training and enabling distributor partners.
• Ability to work in a customer-facing role, managing relationships with key channel partners.
• P&L management experience, with a proven track record of meeting sales, revenue, and profitability targets.
• Highly organized and detail-oriented, capable of managing multiple initiatives simultaneously.
• Proficiency in Google Sheets, Google Slides, and other Google Workspace tools.

Job Type: Contract

Pay: $45.00 - $50.00 per hour

Expected hours: 40 per week

Schedule:

• 8 hour shift

Experience:

• Channel Marketing or Distributing Marketing: 5 years (Required)
• working with distributors, eCommerce marketplaces: 5 years (Preferred)

Ability to Commute:

• Parsippany-Troy Hills, NJ 07054 (Required)

Work Location: In person

Salary : $45 - $50