What are the responsibilities and job description for the Associate Brand Manager position at Dave & Buster's, Inc.?
Job Description : POSITION SNAPSHOT :
This position is on the Main Event side of D&B portfolio of brands. The Associate Brand Manager will support the Main Event brand team in executing innovative marketing campaigns, calendar planning, tentpole moments and everyday marketing strategies in conjunction with agency partners to elevate the brand. An understanding of campaign development, annual calendar planning, and project management skills are critical to the success of this role.
Key Responsibilities
Position Snapshot :
The ABM is a key contributor to the brand growth plans and responsible for project management and execution of national and local Marketing programs through coordination with internal departments and agencies. This position reports to the Brand Director, Main Event.
Essential Functions
- Assist the Brand Team with the development of integrated marketing campaigns to effectively drive walk-in and event business, including national calendar strategies and traffic-driving promotions.
- Serve as day-to-day project manager on key Brand initiatives including but not limited to tentpole campaigns, special events, birthdays and culturally relevant micro-moments..
- Effectively communicate and work with cross-functional teams and / or agency partners on project goals and deliverables. Responsible for on-time delivery, contingency plans, and post-mortem learnings.
- Write creative and business briefs for campaign execution and work with agency partners on program execution.
- Act as a key contact for Center level managers who need Point of Purchase materials and local marketing needs.
- Oversee the marketing calendar coordination including regular content updates and team / cross functional distribution.
- Responsible for tracking and proofing to ensure factual accuracy across all projects and programs.
- Oversee in-store merchandising, POP, and digital display strategy across all ME locations.
- Ensure that brand standards are being met and that the creative aligns with company and campaign objectives.
- Other various duties that come-up as part of D&B's fast-paced culture and "You Got This" attitude.
Requirements :
WHAT'S IN IT FOR ME? :
Dave & Buster's is an imaginative and dynamic company dedicated to creating innovative entertainment experiences that bring joy, laughter, and excitement to people of all ages. Our mission is to foster a culture of fun and creativity, and we take pride in our commitment to delivering memorable and unique entertainment solutions.
We Work Hard and Play Hard!
Salary Range : 57000
76000
We are an equal opportunity employer and participate in E-Verify in states where required.
