Marketing Manager - New Store Openings & Remodels

Job Description:

The Manager of Marketing will play a pivotal role in driving the success of Dave & Buster’s new store openings and Store of the Future remodels. This individual will lead the development and execution of localized marketing strategies that ensure a strong brand presence, effective community engagement, and exceptional store performance. This role will also be responsible for driving brand-level Store of the Future remodel strategy including creative templatization, research, and playbook optimization. As a key contributor to a major company initiative, you will collaborate across departments, champion innovative ideas, and measure success to drive continuous improvement.

Key Responsibilities:

New Store Openings:

• Develop and execute comprehensive marketing plans for new store openings, ensuring alignment with brand guidelines and corporate objectives.
• Partner with media agency to manage localized advertising campaigns, including digital, social media, OOH, radio, and other channels, to drive awareness and traffic.
• Partner with cross-functional teams, including Operations, Sales, and IT and Finance, to ensure seamless execution of pre-opening and post-opening activities.
• Identify and engage with local community organizations, influencers, and businesses to establish partnerships and promote new locations.

Store of the Future Remodel Openings:

• Drive the strategy and execution of marketing initiatives for remodeled "Store of the Future" locations, ensuring they achieve or exceed performance goals.
• Analyze market trends and customer feedback to refine marketing tactics for remodeled stores, aligning with company-wide innovation efforts.
• Develop a ‘Store of the Future’ playbook to be used upon re-openings and ensure the field is trained on marketing assets at their disposal.
• Partner with media agency to manage localized advertising campaigns, including digital, social media, influencers, OOH, radio, and other channels, to drive awareness and traffic.
• Provide operations support when needed to coordinate in-store launch events, community outreach, and promotional campaigns to maximize visibility and traffic.
• Collaborate with the insights team to track performance metrics and develop action plans for continuous optimization.

General Responsibilities:

• Manage budgets for new store and remodel marketing campaigns, ensuring efficient allocation of resources to maximize ROI.
• Monitor competitive landscape and identify opportunities to differentiate Dave & Buster’s in new and remodeled markets.
• Present strategies, results, and recommendations to senior leadership, ensuring alignment with overall company goals.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 7 years of experience in marketing, with a focus on retail, hospitality, or entertainment industries; experience with field marketing preferred.
• Proven track record of managing successful multi-channel marketing campaigns for new store openings and/or remodel initiatives.
• Strong analytical skills with the ability to interpret data, measure campaign effectiveness, and drive data-informed decisions.
• Excellent project management skills, with the ability to manage multiple projects and stakeholders simultaneously.
• Creative thinker with a passion for innovation and a customer-centric mindset.
• Exceptional communication and interpersonal skills to foster collaboration across teams and build external relationships.
• Proficiency in marketing tools and platforms, including CRM, social media, and digital advertising platforms.

WHAT’S IN IT FOR ME?:

Dave & Buster’s is an imaginative and dynamic company dedicated to creating innovative entertainment experiences that bring joy, laughter, and excitement to people of all ages. Our mission is to foster a culture of fun and creativity, and we take pride in our commitment to delivering memorable and unique entertainment solutions.

• Exclusive discounts on food and games at D&B & Main Event.
• Paid Time Off (PTO) that increases with tenure.
• 10 Company Holidays (Including your Birthday) & 2 Floating Holidays per year.
• Medical, dental, vision and voluntary benefits
• Part Time/Full Time benefits available
• Sub Benefits:
• SurgeryPlus, and Telehealth benefits
• 401k with company match following 6 months of employment.
• Buster’s Legacy Fund (Support Team Members during difficult Times)
• Employee Assistance Program (EAP) Offerings.
• Work out facility on-site.
• Employee Power Card | Free Video Games.

We work hard, play hard and have FUN!

Salary Range:

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We are an equal opportunity employer and participate in E-Verify in states where required.