What are the responsibilities and job description for the Email Marketing Internship (Unpaid) position at DAVID C COOK?
Job Details
Description
Strategic Responsibility:
The intern, Email Marketing – Books & Curriculum is responsible for assisting in the overall marketing planning and email strategy. This includes email creation for specific marketing campaigns, Management and growth of contact lists, and analysis of open-rates and ROIs within the email marketing space to ensure business goals are met for the fiscal year.
Assist and execute email marketing strategies based on campaign goals.
Develop strategies to contact consumers. Reaching out to specific subsets based on company’s target audience.
Implements email campaigns, overseeing all aspects of the campaign from design to writing to technical development. Ensure all campaigns are aligned with overall company strategy.
Manage email lists for campaigns and create an ongoing schedule.
Creates and designs CTAs within email templates and determines emailing marketing KPIs.
Develop documentation and road maps for success, including testing, promotions, etc.
Qualifications
Position Requirements:
Formal Education: High School Diploma. Enrolling in first year of college
Experience: Some experience with email. Experience with an email management system like HubSpot or MailChimp a plus
Specialized Knowledge/Certification: Knowledge of basic marketing & social media principles
Equipment Knowledge: Mac and/or PC Computers, general office equipment
Working Conditions:
- Comfortable working conditions, handling light weight, intermittent sitting, standing and walking
- Working environment – cubicle office and co-working spaces with some noise
- Detail-oriented work requiring mental acuity and accuracy
- Normal business hours (8:00 a.m. to 5:00 p.m.) are typical but must have a willingness and flexibility to work during evenings and weekends if/when necessary.
Core Competencies:
- Self-starter
- Good Decision Maker
- Independent
- Communicates with ease
- Good task focus
- Organized
- Planner
- Self-screens work
- Achiever – strong initiative
- Accurate
- Action-oriented
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. David C Cook is a dynamic work environment where positions evolve and change. As a result, the Company reserves the right to modify, delete or add job responsibilities, metrics and benchmarks as necessary to meet business needs. In addition, expectations of performance will be defined in regular performance discussions.
All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.
