Director of Communication and Social Medias

Manager of Communications & Social Media

Join Our Growing Independent Brokerage

David Hoffman Realty is seeking an experienced, self-motivated Manager of Communications and Social Media to become an integral part of our expanding, independent boutique brokerage. We’re looking for a visionary professional with a passion for exceptional customer service and the creativity to elevate our brand presence across all platforms. If you thrive in a dynamic, fast-paced environment, can balance multiple priorities with humor and grace, and have a talent for innovative storytelling, we’d love to hear from you!

What You’ll Do

• Brand Development: Implement and execute marketing campaigns that align with our mission, enhancing brand recognition in the Charlotte area.
• Content Creation: Produce and oversee compelling promotional materials, collateral, and creative content that captivates our audience, to attract not only new clients, new builder/developer accounts, but also help us grow our agent count with like-minded agents.
• Advertising & Social Media Strategy: Develop and implement impactful advertising strategies while maintaining a dynamic and engaging presence across all social media platforms. Oversee day-to-day operations, ensuring the integrity, compliance, and consistency of all social media accounts. Collaborate to analyze metrics and performance data for social campaigns (Facebook, Instagram, LinkedIn, YouTube), optimizing monthly marketing spend. Establish key performance indicators (KPIs) for campaigns and deliver regular performance reports to track progress and refine strategies for maximum effectiveness.
• Community Engagement: Strengthen our commitment to the local community by building relationships that align with our values and resonate with our audience.
• Project Management: Prioritize tasks, manage multiple deliverables, and adapt to a fast-paced environment while maintaining a sense of humor and perspective.

· Public Relations: Help capitalize and leverage the President’s existing contacts, including multiple media channels, and opportunities to further DHR brand and vision.

· Strategic Direction: Define and oversee the strategic direction for marketing initiatives, ensuring optimal allocation of resources and campaign priorities. Evaluate and determine the most effective platforms and channels (e.g., Facebook, LinkedIn) to achieve business goals while balancing competing priorities. Collaborate with stakeholders to align marketing strategies with organizational objectives, maximizing the impact of marketing investments and driving measurable results.

· Team Communication and Collaboration: Foster a culture of clear and effective communication across success team members, leadership and the firm as a whole. Serve as a key liaison ensuring alignment on priorities and strategies. Encourage open dialogue, provide constructive feedback, and maintain a collaborative environment where ideas can be shared and implemented seamlessly. Exceptional communication skills are essential for delivering clear project updates, building strong relationships, and driving collective success toward shared goals.

What You Bring

Exceptional Story-Telling Skills: Articulate ideas, collaborate effectively, and inspire through your storytelling. Ability to shoot, edit, and post videos of clients, agents, service projects, builder and development communities, etc. Digitize our WHY through video. From message development to location logistics, through the editing/approval process, craft the ultimate story. Share on the blog and other channels

Customer-Centric Mindset: A heart for service and a dedication to creating memorable experiences for both clients and team members.

Proven Marketing Expertise: Experience in marketing strategy, campaign execution, and brand building, preferably in real estate or a related field.

Adaptability & Initiative: Self-starter with the ability to prioritize, pivot, and thrive in a dynamic environment.

Humor, Humility and Grace: Can foster open communication with a dash of humor and a whole lot of humility, creating a collaborative environment where ideas can flow as freely as coffee on a Monday morning. Bring grace to the occasional chaos, keep conversations productive (and maybe a little fun), and ensure everyone feels heard, valued, and ready to tackle shared goals as a team. Bonus points for diffusing tense moments with a well-timed laugh!

Our "Why"

At David Hoffman Realty, our mission is simple: to provide the best possible customer service. As a local, independent boutique firm, we are deeply committed to our community, not a national franchise. Our goal is to become a household name in the Charlotte area, delivering exceptional experiences inside and outside the real estate market.

Join us and help us write the next chapter of our story, one campaign and connection at a time.

Location: Charlotte, NC
Type: Full-time

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Flexible schedule
• Paid time off
• Professional development assistance
• Retirement plan

Schedule:

• 8 hour shift
• Choose your own hours
• Weekends as needed

License/Certification:

• Driver's License (Preferred)

Ability to Commute:

• Charlotte, NC 28277 (Required)

Ability to Relocate:

• Charlotte, NC 28277: Relocate before starting work (Required)

Work Location: Hybrid remote in Charlotte, NC 28277

Salary : $55,000 - $75,000