VP, Communications

Department: Integrated Communications

Location: New York

Description

Day One Agency — AdAge's #4 on the A-List — is hiring!

We're looking for a VP, Communications, Premium Lifestyle to join our rising team. The successful candidate will be ambitious, and hard-working. You'll take pride in your work, show initiative, and go the extra mile to ensure you are doing your best work.

We're looking for self-starters with a combination of culture-led integrated communications and account management experience who are excited to collaborate with our squad within a rewarding learning environment. Day one prides itself on being a place to grow and further your career.

Our company culture is at the core of everything we do. It's what makes every day, Day One. We offer a highly collaborative environment where smart, passionate people come together to solve creative challenges. We work hard on the things we love. It's how we produced e.l.f. SKIN's first-ever global brand campaign based on cultural insights that our team unlocked and how we honed in on the legacy of both Nike and Converse to contextualize each brand's heritage with creative that resonates with the next generation.

Our relationships power us. Our colleagues, clients, and partners are the most important part of our business. If you want to join a fast-growing, award-winning, creative team, we'd love to hear from you.

This role is full-time, requires a hybrid work schedule, and is available only in New York.

Responsibilities

The VP, Communications, Premium Lifestyle will spearhead culture-driven integrated communications programs that extend beyond media relations. You'll create and secure compelling storytelling opportunities across earned media and owned social channels and support complex experiential moments. The role is built for the future of earned media and the quickly changing media landscape, with an emphasis on being a driver across key communications clients including American Express.

Responsibilities for this senior role include serving as a strategic counsel to clients and as a leader of a talented communications team. This person will be responsible to develop strong integrated communications strategies that build brand awareness and achieve key business objectives. We're looking for someone who has a strong track record of building effective and creative earned programming that breaks through in today's cluttered media landscape and understands the future of earned media. In addition to team management and mentorship experience, we are also looking for someone who can be a part of new business and management decisions. In this role, you will:

• Be a thought-partner for senior-level clients by understanding their business while helping to maintain and deepen our client relationship


• Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to the client


• Develop creative, award-winning campaign ideas informed by insights and rooted in culture


• Manage account teams in the development and execution of complex integrated campaigns that support our clients' objectives and launches, setting model behavior on creative collaboration, providing clear direction, and efficiently activating the team to deliver high-quality work


• Carry out brand-related events, coordinate product collaborations/launches, and secure effective partnerships while keeping track of potential market-related opportunities


• Ensure that public relations, talent, content and influencer strategies are aligned with the clients' overarching objectives


• Be proactive, anticipate client needs and keep multiple activities moving


• Provide mentorship and leadership to agency teams


• Participate in new business pitch development and/or presentations


• Serve on the leadership team, drive office culture and be a mentor to staff

Qualifications

The ideal candidate will be a natural leader and seasoned communications expert with experience creating and managing impactful earned communications campaigns for the consumer and luxury lifestyle sector. In addition, the candidate must have extensive client management background, a deep understanding of the ever-changing media landscape, and the ability to lead strategic counsel, internally and externally, to successfully align our client's objectives with impactful earned media ROI. Creative, culture-first thinking and excellent organizational skills are imperative. Other key qualifications include:

• 10 years of experience in communications


• Deep understanding of and appreciation for the premium lifestyle space, both brands and media


• Experience balancing business and brand considerations in both high level concept and day-to-day execution


• In depth understanding of the future of earned media, new media, social media and the digital landscape


• Proven track record of practical and successful application of ideas


• Integrated communications and PR agency experience; brand partnerships and large-scale activation experience preferred


• Experience in leading and mentoring a diverse team, exemplifying excellent judgment and people skills


• Understanding of brand partnerships and experience in working with creative teams to build effective strategies and campaigns


• Creative storytelling skills coupled with a deep understanding on how to package a modern earned story, understand the importance of visual elements


• Deep understanding of developing media strategies and strong media relationships across luxury, lifestyle and travel


• Excellent communication and writing skills


• A proven track record for developing and executing programs that have driven tangible results


• Entrepreneurial spirit, willing to do what is needed to the job done


• Experience managing multiple priorities and pivoting quickly


• Relentless curiosity is a must -- we're always looking for what's new, next and never been done before and are open to experimentation and pushing the boundaries


• Proficiency in generative AI tools such as ChatGPT, MidJourney, Runway, DALL·E, or similar platforms


• Demonstrated ability to use AI in developing innovative advertising concepts, content creation, and campaign strategies


• Bachelor's Degree

Compensation Benefits

We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:

• Health Care (Medical, Dental, Vision)


• Paid Time Off and Company Paid Holidays


• Summer Fridays


• 401K Retirement Plan with Company Match


• Lifestyle Spending Account


• Paid Parental Leave


• Commuter Benefits


• Company Credit Card


• Uber Business Account


• New Business Referral Bonus


• Employee Referral Bonus

The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $160,000 - $190,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.