What are the responsibilities and job description for the VP/SVP, Media Relations position at Day One Agency?
Department: Media Relations
Location: New York
Day One Agency — AdAge's #4 on the A-List — is hiring!
We're looking for a VP/SVP, Media Relations to join our rising Communications team. The successful candidate will be ambitious, and hard-working. You'll take pride in your work, show initiative, and go the extra mile to ensure you are doing your best work.
We're looking for self-starters with who are excited to collaborate with our squad within a rewarding learning environment. Day One prides itself on being a place to grow and further your career.
Our company culture is at the core of everything we do. It's what makes every day, Day One. We offer a highly collaborative environment where smart, passionate people come together to solve creative challenges. We work hard on the things we love. It's how we produced e.l.f. SKIN's first-ever global brand campaign based on cultural insights that our team unlocked and how we honed in on the legacy of both Nike and Converse to contextualize each brand's heritage with creative that resonates with the next generation.
Our relationships power us. Our colleagues, clients, and partners are the most important part of our business. If you want to join a fast-growing, award-winning, creative team, we'd love to hear from you.
This role is full-time, requires a hybrid work schedule, and is available only in New York City.
Responsibilities
This comms-focused VP/SVP, Media Relations will focus on creating, driving and advancing key communications projects that cross over into the world of both corporate and consumer storytelling across owned and earned channels. The role is built for the future of earned media and the quickly changing media landscape, with an emphasis on being a driver and client lead across key communications clients.
The ideal candidate has experience working to concept and deliver across consumer-driven comms projects with earned coverage and conversation as the output. Collaborating with senior-level executives to shape and share their owned and earned strategies is also a must.
This role will serve as a strategic counselor to clients and as a team leader across our communications business. This person will be responsible for developing strong corporate and consumer communications strategies that proactively and reactively build and protect brand reputation and achieve key business objectives. In addition to team management and mentorship experience, we are also looking for someone who can be a part of new business and management decisions. Key responsibilities include:
- Act as a thought-partner for senior-level clients and our agency by understanding their business and driving results while showcasing client leadership and relationship building skills
- Showcase a keen understanding for the brand-level positioning for our clients and lead corporate and consumer communications strategies and activations to meet those goals
- Raise the visibility of brands and key executives via earned and owned social strategies - tap into the topics their fans and audiences love
- Oversee Day One Agency external communications team and leadership speaking engagements in partnership with CEO and EVP. Manage outside PR agency
- Develop and deliver informed strategic recommendations based on understanding of best practices across each client's category and competitive set
- Interface directly with key clients and executives at a macro level when building plans and strategies and at a micro level in implementing those approaches
- Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to clients
- Proactively anticipate client needs and keep multiple activities moving simultaneously
- Counsel junior members of the team to work effectively with the media, and develop their skill sets in the agency setting
- Participate in new business pitch development and/or presentations
- Drive office culture and be a mentor to staff and the media relations team
- Create strategic plans, decks and presentations on behalf of agency and its clients, including generating ongoing new ideas and value beyond the scope of current client assignments
- 12 years of experience in media relations or related field
- Understanding of the intersection between corporate and consumer storytelling
- Experience working with creative teams to build effective strategies and campaigns
- Creative storytelling skills coupled with a deep understanding of how to package a modern earned story, understanding the importance of visual elements
- Experience developing media strategies and strong media relationships
- Experience developing and executing programs that drive tangible results
- Experience managing multiple priorities and pivoting quickly
- Experience leading and mentoring a diverse team
- Experience supporting and delivering success across a wide range of assignments and client categories — including travel, financial services, lifestyle, consumer tech, fashion and beverage
- Entrepreneurial spirit and relentless curiosity
- Excellent judgment and people interaction skills
- Excellent communication and writing skills
- Prior PR agency experience
- Prior experience leading integrated corporate and consumer communications strategies, brand partnerships, and large-scale event activations
- Bachelor's Degree
We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:
- Health Care (Medical, Dental, Vision)
- Paid Time Off and Company Paid Holidays
- Summer Fridays
- 401K Retirement Plan with Company Match
- Lifestyle Spending Account
- Paid Parental Leave
- Commuter Benefits
- Company Credit Card
- Uber Business Account
- New Business Referral Bonus
- Employee Referral Bonus
Salary : $180,000 - $220,000
