What are the responsibilities and job description for the Social Media Marketing Specialist position at Daybreak?
The Social Media Manager plays a critical role in the presentation and distribution of the Daybreak brand. You will create content, build community, analyze engagement data, and create social media marketing strategies that enhance the brand's presence and drive business objectives. This is an exciting and rare opportunity to be part of a very experienced team building a company from the ground up that is helping make people’s lives better in the sleep apnea community. We are looking for a candidate with a good balance of both creative skillsets and SEO oriented/strategy skillsets.
Responsibilities
- Develop and implement engaging campaigns across multiple social media platforms (Facebook, Instagram, YT shorts, Twitter, Reddit, TikTok, etc.), aligned with Daybreak’s goals and voice.
- Respond thoughtfully to comments, messages, and interactions in a timely manner representing the Daybreak voice. Build and foster an active and engaged community.
- Create and maintain a social media content calendar, ensuring consistency in posting and messaging.
- Track, analyze, and report on key performance indicators (KPIs) such as engagement, reach, impressions, conversions, and follower growth. Adjust strategies based on data insights.
- Stay current with social media trends, tools, and best practices. Recommend new platforms or approaches to keep the brand ahead of the curve.
- Collaborate cross-functionally with other teams, such as sales, marketing, and customer success, to align social media efforts with broader company objectives.
Qualifications
- 1-5 years of experience in social media & marketing
- Strong knowledge of social media channels such as Facebook, Instagram, Twitter, Reddit, TikTok; as well as tools such as Hootsuite, Buffer, Sprout Social, Google Analytics, Facebook Insights
- Highly creative with an eye for design (design tool experience with Canva, Adobe Photoshop, Capcut is a plus)
- Must have experience editing content (both videos and photos) and understand key video content production elements (using a microphone, making sure lighting is adequate, etc.)
- Must be willing to appear in content as all our employees are featured as part of our greater brand awareness
- Must have detailed experience building social media strategy and bring a nuanced approach to using the technical features of each social media platform
- Excellent written and verbal communication skills
- Manages time effectively, prioritizes tasks, and follow through on commitments
- Bachelor's degree preferred
Salary : $60,000 - $75,000
