Location : Scottsdale, AZ
Department : Marketing
Reports To : Director of Sales & Marketing
Employment Type : Full-Time
Position Summary
The Marketing Manager is responsible for developing and executing strategic marketing initiatives to drive revenue, brand awareness, and customer engagement. This role requires a creative and analytical mindset, with expertise in digital marketing, social media, public relations, and event promotions.
Key Responsibilities
Brand & Digital Marketing :
- Develop and implement an integrated marketing strategy to increase brand visibility and drive bookings.
- Manage website content, SEO strategies, and digital advertising campaigns to optimize online presence.
- Oversee email marketing campaigns, promotions, and guest engagement initiatives.
- Monitor and analyze marketing performance metrics, providing data-driven insights to improve results.
Social Media & Content Creation :
Lead social media strategy across Instagram, Facebook, LinkedIn, and other relevant platforms.Create compelling content, including photos, videos, and blog articles, to showcase the hotel’s unique experiences.Partner with influencers, bloggers, and travel writers to amplify brand reach.Engage with online audiences to foster community and brand loyalty.Public Relations & Partnerships :
Develop PR strategies to secure media coverage in travel, lifestyle, and hospitality publications.Maintain relationships with media outlets, journalists, and tourism boards.Coordinate press visits, media events, and promotional partnerships with local businesses and brands.Event Marketing & Promotions :
Plan and execute promotional events, sponsorships, and activations to enhance brand awareness.Collaborate with the Food & Beverage and Spa teams to market seasonal promotions and experiences.Develop marketing collateral, including brochures, digital ads, and signage.Qualifications & Experience
Bachelor’s degree in Marketing, Communications, Business, or a related field.3 years of experience in marketing, preferably within the hospitality or luxury travel industry.Strong knowledge of digital marketing, social media management, and content creation.Proficiency in SEO, Google Ads, Meta Ads, and email marketing platforms.Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva is a plus.Excellent communication, writing, and storytelling skills.Ability to work in a fast-paced environment and manage multiple projects.Passion for hospitality, travel, and delivering exceptional guest experiences.Why Join Us?
Opportunity to shape the marketing strategy of a premier luxury resort.Work in a stunning location surrounded by the beauty of the Sonoran Desert.Competitive salary, benefits, and career growth opportunities.Be part of a passionate and dynamic hospitality team.
