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What You’ll Do
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Summary/Objective:
Leads the development and implementation of marketing technology strategies centered around Adobe Experience Cloud. These strategies should enable personalization through the use of systems, tools, processes, and data, allowing the experience team to operate at peak performance. Optimize campaigns aimed at member growth and engagement, enhance member experiences, and achieve business objectives by effectively utilizing Adobe Experience Cloud solutions. Analyze marketing data to provide actionable insights and manage the daily operations of Adobe Experience Cloud platforms and supporting tools.
Essential Functions:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Develop and implement marketing technology strategies focused on Adobe Experience Cloud, while mentoring team members on best practices and effective utilization of the platform
- Oversee the implementation and integration of Adobe Experience Cloud solutions, providing coaching to ensure successful adoption across the team
- Analyze marketing data and provide insights to optimize marketing campaigns
- Manage and maintain marketing technology platforms, including troubleshooting and updates, while offering support and training to team members on platform functionalities
- Collaborate with cross-functional teams to ensure alignment and effective utilization of Adobe Experience Cloud
- Support marketing operations by coordinating with the Experience team and other departments (e.g., Data Services, IT, Risk) to ensure smooth workflows and efficient resource utilization.
- Demonstrate the value of marketing efforts through regular reporting and analysis.
- Stay up-to-date with industry trends and best practices in marketing technology, sharing knowledge through training sessions or workshops with the team
- Perform other job-related duties as assigned by Managers(s).
Supervisory Responsibility:
- This role is responsible for supervising a team of marketing technologists focused on Adobe Experience Cloud.
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What You’ll Need
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Education and Experience Requirements:
- Bachelor's degree in Marketing, Computer Science, or a related field.
- Minimum of 5-7 years of experience in marketing technology.
- Deep understanding of Adobe Experience Cloud products (e.g., Adobe Analytics, Adobe Target, Adobe Campaign, AEM).
- Proven experience managing and optimizing a complex MarTech stack.
- Strong understanding of marketing automation, CRM, CDP, DAM, and analytics platforms.
- Experience with data integration, API management, and cloud technologies.
- Certifications: Adobe Experience Cloud certifications (Professional, Expert, or Master level) are preferred.
- Communication and Collaboration: Excellent communication and collaboration skills to effectively work with cross-functional teams and stakeholders.
- Leadership and Project Management: Proven ability to lead projects and initiatives, demonstrating strong project management skills.
- Analytical and Problem-Solving: Ability to analyze data, identify trends, and solve problems effectively.
Additional Eligibility Requirements:
- Experience with Agile/Scrum methodologies is a plus.
- Experience in the financial services industry is a plus.
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What We Do
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DCU is the largest credit union headquartered in New England – serving more than one million members in all 50 states. With over 1,900 team members, we strive to make DCU a great place to work with an excellent work-life balance, and a community that cares.
DCU is an equal opportunity employer, and we value diversity, inclusion, and equity at our company. We evaluate qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
If you’re applying for a job and need a reasonable accommodation for any part of the employment process, please send an email to careers@dcu.org and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.
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