What are the responsibilities and job description for the Digital Media Specialist position at ddm marketing + communications?
DIGITAL MEDIA SPECIALIST - JOB DESCRIPTION
The Digital Media Specialist will provide ddm and our clients with hands-on experience activating, optimizing, and reporting on multi-platform paid digital and social media campaigns on a national scale. The individual in this role will be an integral part of our media team, responsible for building and executing digital and social media activation plans, scheduling and QAing campaigns from start to finish, monitoring and optimizing performance, and analyzing and assisting in reporting media outcomes. They will also conduct social and digital audits, as well as other primary research, to inform and refine media strategies. This position is designed to build depth to our existing Media team, helping them maintain high service levels, strong client relationships, and delivery of effective solutions.
Accountabilities for this role:
The Digital Media Specialist will provide ddm and our clients with hands-on experience activating, optimizing, and reporting on multi-platform paid digital and social media campaigns on a national scale. The individual in this role will be an integral part of our media team, responsible for building and executing digital and social media activation plans, scheduling and QAing campaigns from start to finish, monitoring and optimizing performance, and analyzing and assisting in reporting media outcomes. They will also conduct social and digital audits, as well as other primary research, to inform and refine media strategies. This position is designed to build depth to our existing Media team, helping them maintain high service levels, strong client relationships, and delivery of effective solutions.
Accountabilities for this role:
- Plan, build and schedule paid social media campaigns across various platforms
- Plan, build, manage and schedule paid digital media campaigns on partner platforms and DSP
- Monitor, optimize, and report on digital and social media campaigns.
- Multi-task across multiple campaigns and clients, ensuring seamless execution.
- Coordinate paid media tactics with vendor partners and creative resources.
- Manage paid social and digital media budgets to ensure proper budgeting throughout campaigns
- Be certified in digital and social media platforms.
- Own digital and social media results and recommendations.
Specific duties and responsibilities for this role:
- Build, manage, and optimize ad campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, TikTok, Snapchat, X, YouTube, Nativio, Google Search & Display, and other digital platforms.
- Strategize with media team to effectively integrate effective digital and social media channels into their marketing plan
- Develop and execute digital and social media activation plans that align with client goals and KPIs.
- Perform daily media management and optimizations to maximize campaign effectiveness.
- Monitor and QA campaigns to ensure proper setup, pacing, and execution.
- Conduct digital and social audits and other primary research to inform strategy.
- Analyze campaign performance and assist in preparing reports to educate clients and internal teams on progress and insights.
- Report the effectiveness of campaigns through analytics and make recommendations for continuous improvement
- Stay up to date with the latest trends, best practices, and platform updates in the digital media landscape.
- Manage details, your own time, and several simultaneous projects
Professional skills and qualifications needed for consideration:
- 4-year degree in marketing or related field
- 3 years of experience in digital and social media ad platforms.
- Proven experience as a digital media specialist with hands-on campaign management across multiple channels.
- Passionate about leveraging digital and social media to drive client success.
- Extensive experience working with digital advertising platforms and analytics tools.
- Strong verbal and written communication skills.
- Ability to quickly learn new industries and business models.
- Strong analytical skills with experience in website analytics and campaign performance measurement.
- Attention to detail with the ability to efficiently multi-task in a deadline-driven environment.
- Ability to work independently while collaborating in a team-oriented setting.
- Creativity and problem-solving mindset to develop innovative media solutions.
- Previous agency experience preferred but not required.
- High proficiency in social media tools for planning, creating, posting, analyzing, refining, and reporting.
- High proficiency in Microsoft Word, Excel, and PowerPoint for proposals and reporting.
DDM & EOS ENTREPRENEURIAL OPERATING SYSTEM
ddm is organized and gains traction through the EOS Entrepreneurial Operating System and you would be required to embrace this system and as a team member help fully implement its practice.
Some specifics from EOS that guide expectations of all team members:
Understand our niche: Delivering extraordinary service and solutions to highly complex or regulated industries.
Know our passion: Amaze Our Clients
Exhibit our core values:
- Puts the Team in Teamwork
- Effective Communicator
- Goes the Extra Mile
- Builds Trust Daily
- Gets Creative
- Gritty and Determined