Director of Promotions

About DLC Group 

DLC Group is a leading independent marketing firm, established in 1985, specializing in creative brand experiences. We develop effective and creative business solutions for our clients.  We build on the core pillars of Brand Equity, Culture Intelligence and Audience Segmentation, to design meaningful omni channel creative experiences, led by data, enabled by technology.  We do this by leveraging marketing programs that deliver creative excellence and business growth.

Who we are:

We are a team of multicultural creators, innovators, technologists and curious professionals that are changing the way business is done. With HQ’s in San Juan, PR and offices in Miami and Colombia, we are focused on combining our understanding of the power of creativity, media insights, data analysis and public relations influence to deliver tailored solutions that produce measurable business results for our clients.

Summary/Objective:

The Director of Promotions is responsible for conceptualizing, leading, and executing innovative promotional strategies that amplify brand visibility, drive consumer engagement, and deliver measurable business results for clients and the agency. This role serves as a pivotal link between creative vision and business objectives, ensuring promotional efforts are strategically aligned and impactful. The Director of Promotions will oversee cross-functional teams, collaborate closely with clients, and leverage data-driven insights to craft high-performing campaigns across multiple channels. The objective is to position the agency as a leader in delivering exceptional promotional outcomes while fostering a culture of creativity, collaboration, and excellence.

Essential Duties and Responsibilities:

Reasonable accommodations may be made to enable employees with disabilities to perform the essential functions. 

• • Strategic Planning and Development
    • Craft and implement promotional strategies that align with clients' marketing objectives and drive measurable results.
    • Analyze industry trends, competitor activities, and consumer behavior to identify opportunities for innovative promotional initiatives.
    • Collaborate with senior management to ensure promotional efforts complement overall agency and client goals.

• Campaign Oversight and Execution

• • Oversee the creation and execution of multi-channel promotional campaigns, including digital, social media, experiential marketing, partnerships, and traditional advertising.
  • Ensure all campaigns are executed on time, within budget, and meet predefined KPIs.
  • Approve creative concepts, ensuring consistency with client branding and campaign objectives.

• Client Management
  • Act as the primary liaison between the agency and clients for all matters related to promotional campaigns.
  • Present strategic plans, creative concepts, and performance results to clients.
  • Build and maintain strong relationships with clients, identifying additional opportunities to enhance their marketing efforts.
• Team Leadership and Development
  • Lead, mentor, and manage a team of promotion managers, coordinators, and specialists.
  • Foster a collaborative, innovative, and high-performance culture within the promotions team.
  • Provide regular feedback, professional development opportunities, and performance evaluations to team members.
• Performance Analysis and Reporting
  • Monitor and analyze campaign performance, using data to identify areas for improvement and optimization.
  • Develop and report on KPIs for promotional activities, ensuring transparency and accountability.
  • Use insights from past campaigns to guide future promotional strategies and maximize ROI.
• Vendor and Partner Collaboration
  • Negotiate contracts with vendors and other third parties to secure competitive pricing and added value.
  • Manage relationships with external stakeholders to ensure seamless execution of promotional activities.
• Budget Management
  • Develop and oversee the budget for all promotional campaigns, ensuring cost-effectiveness and adherence to financial constraints.
  • Track and report on spending, making adjustments as necessary to achieve financial goals.
• Innovation and Trendspotting
  • Stay ahead of industry trends, emerging technologies, and new promotional tactics to keep campaigns fresh and relevant.
  • Incorporate innovative approaches and tools into promotional efforts to maintain a competitive edge.
• Cross-Functional Collaboration
  • Work closely with creative, media, and account teams to ensure seamless integration of promotional strategies with broader campaigns.
  • Partner with research and analytics teams to refine promotional tactics and ensure alignment with data insights.

• Compliance and Quality Assurance

• Ensure all promotional activities comply with legal, ethical, and brand standards.
• Maintain the highest standards of quality and professionalism in all deliverables.

Other Duties: 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Supervisory Responsibility:

This position has direct supervisory responsibilities.

Essential Skills: 

• Reliable & Trustworthy
• Strategic Thinking
• Leadership and Team Management
• Creativity and Innovation
• Client Relationship Management
• Project Management
• Analytical and Data-Driven Decision-Making
• Budget Management
• Communication and Presentation Skills
• Industry and Market Knowledge
• Problem-Solving Skills
• Vendor and Partnership Management.
• Attention to Detail
• Technology and Tools Proficiency
• Time Management and Organizational Skills.
• Adaptability and Resilience
• Fast and accurate typing skills.
• Able to read, write and communicate in both English & Spanish.
• Familiarity with MS Word or similar applications.
• Multitasking skills.
• Ability to maintain confidential & meticulous records.
• Efficient task completion skills.
• Excellent communication skills both written and oral 

Preferred Education and Related Experience:

• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field. A master’s degree is a plus.
• Minimum of 8-10 years of experience in promotions, advertising, or marketing, with at least 5 years in a leadership role.
• Proven success in developing and managing large-scale promotional campaigns.

Physical Demands:

1. Office Environment
   • Sitting for Extended Periods: Regularly works at a desk or computer for long periods.
   • Frequent Typing and Computer Use: Involves significant use of computers, requiring manual dexterity and visual focus.
2. Travel
   • Domestic and International Travel: May involve traveling to client meetings, events, conferences, or promotional activations.
   • Carrying Materials: May require carrying lightweight materials or promotional items (up to 15-20 pounds).
3. Event Support
   • Standing or Walking: Extended periods of standing or walking during promotional events, client meetings, or industry conferences.
   • Setting Up Displays: Occasionally assists with setting up or overseeing promotional displays or event spaces.
4. General Movement
   • Mobility: Frequent movement within office spaces to collaborate with teams, attend meetings, or oversee activities.

Work Environment Considerations

• Flexibility to work evenings or weekends as needed to meet deadlines or support events.
• Fast-paced environment with potential stress from tight deadlines and high-pressure projects.

Updates and Revisions:

Due to the dynamic and changing environment in our industry, the Company reserves the right to modify this Job Description as needed

Schedule Requirements: 

Due to the nature of the business this position requires to work Monday to Friday day shifts but must be available to work flexible shifts, holidays & weekends should it be needed due to client needs.