Integrated Media Planner

About DLC Group 

DLC Group is a leading independent marketing firm, established in 1985, specializing in creative brand experiences. We develop effective and creative business solutions for our clients.  We build on the core pillars of Brand Equity, Culture Intelligence and Audience Segmentation, to design meaningful omni channel creative experiences, led by data, enabled by technology.  We do this by leveraging marketing programs that deliver creative excellence and business growth.

Who we are:

We are a team of multicultural creators, innovators, technologists and curious professionals that are changing the way business is done. With HQ’s in San Juan, PR and offices in Miami and Colombia, we are focused on combining our understanding of the power of creativity, media insights, data analysis and public relations influence to deliver tailored solutions that produce measurable business results for our clients.

Job Description

The Integrated Media Planner is responsible for developing and executing multi-channel media strategies that drive client success across both traditional (offline) and digital (online) media platforms. This role requires expertise in strategic media planning, audience insights, data-driven decision-making, collaboration with internal teams and external partners. The ideal candidate will be proactive, analytical, and innovative, ensuring that media plans effectively reach target audiences and optimize performance across all touchpoints.

Key Responsibilities

Client & Stakeholder Collaboration

• Responsible for the development of client’s media plans that help accomplish media and marketing objectives
  • Present plans, rationale, and performance insights to clients and internal teams, effectively articulating strategic recommendations.
• Build strong client relationships by offering proactive recommendations and strategic guidance to optimize media performance.
• Serve as the primary point of contact for media-related inquiries, troubleshooting, and consultation.
• Manage client’s media budget, including billing forecast and media commitments.
• Partner with media vendors and technology partners to explore innovative media opportunities and cutting-edge advertising solutions.

Media Planning & Strategy

• Develop, implement, and oversee holistic media plans that integrate traditional (TV, radio, print, OOH, etc) and digital (social, programmatic, search, display, video, CTV, etc.) channels based on audience analysis.
• Conduct in-depth audience research using media intelligence tools to inform planning decisions and identify emerging consumer trends.
• Utilize industry and market data, performance analytics, and competitive insights to guide budget allocation and strategic investment across media channels.
• Stay ahead of emerging trends, technologies, and platform updates to enhance campaign effectiveness and innovation.

Campaign Execution & Management

• Collaborate with internal teams in creative, account management, and analytics departments to align media strategy with overarching campaign objectives.
• Negotiate and secure strategic media buys with vendors, ensuring cost efficiency and optimal reach.
• Develop media flowcharts, timelines, and implementation plans to guide seamless campaign execution.
• Oversee ad trafficking, placement, and delivery to ensure accuracy, compliance, and adherence to deadlines.
• Continuously monitor live campaigns and adjust strategies in real-time to maximize effectiveness, track KPIs and mitigate risks.

Performance Measurement & Optimization

• Track, analyze, and report on key performance indicators (KPIs) including GRPs, CPP, reach, impressions, engagement, conversions, ROI, etc.
• Utilize media planning and analytics tools such as Nielsen, Integra, Google Campaign Manager, and third-party attribution tools to assess campaign success.
• Implement A/B testing, audience segmentation, and data-driven optimizations to refine and recommend targeting, messaging, and media mix.
• Develop and present post-campaign reports with actionable insights to improve future media strategies.

Required Skills & Competencies

• Deep expertise in both offline and online media planning, with a passion for the advertising and marketing industry.
• Strong knowledge of media strategy, audience targeting, and media buying across offline and online media platforms.
• Proven ability to create and deliver engaging, professional presentations tailored to diverse audiences, utilizing strong communication and visual storytelling skills.
• Proficiency in a variety of platforms including but not limited to: Arianna, TapScan, Google Ads, Facebook Ads Manager and Campaign Manager, with understanding of DV360, DSPs, and third-party ad servers.
• Strong analytical skills, with the ability to translate complex data into actionable insights.
• Detail-oriented and highly organized, with excellent project management skills.
• Exceptional verbal and written communication skills in English and Spanish.
• Strong problem-solving and decision-making abilities in a fast-paced environment.
• Ability to manage multiple campaigns simultaneously, meeting deadlines and delivering high-quality results.

Other Duties: 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Supervisory Responsibility:

This position has no direct reports, but may serve as a mentor to junior team members.

Preferred Education and Related Experience:

• Bachelor’s degree in Advertising, Marketing, Communications, or a related field.
• 3 years of experience in integrated media planning.
• Experience managing both B2B and B2C client campaigns across traditional and digital platforms.
• Strong negotiation skills and experience managing media budgets and vendor relationships.
• Certifications in Google Ads, Facebook Blueprint, or other relevant digital advertising platforms (preferred).
• Experience working developing audience segmentation strategies.

Physical Demands:

Prolonged periods sitting at a desk and working on a computer.

Updates and Revisions:

Due to the dynamic and changing environment in our industry, the Company reserves the right to modify this Job Description as needed

Schedule Requirements: 

Due to the nature of the business this position requires to work Monday to Friday day shifts but must be available to work flexible shifts, holidays & weekends should it be asked.