What are the responsibilities and job description for the Digital Advertising Specialist position at DealerOn, Inc.?
The Digital Advertising Specialist will manage advertising campaigns for our auto dealer customers. The Digital Marketing Specialist will be responsible for the technical execution of online marketing campaigns including Search Engine Marketing, Display, Social and Video Advertising services. The Digital Marketing Specialist will conduct a thorough consultative review of the customer’s digital marketing performance and provide solid, actionable insights. This is a great opportunity to collaborate with multiple teams including brand marketing, digital and sales to truly drive the strategy for multi-channel programs. This full-time position reports to the Digital Advertising Supervisor and can be remote.
Essential Functions:
- Manage accounts through the life-cycle starting with onboarding to regular day to day account management
- Respond to customer requests and communications in a timely manner, based on SLAs set by the company
- Maintain a customer retention rate that is deemed acceptable by the company
- Act as a true consultant by understanding the clients core goals
- Plan advertising strategy on a monthly and quarterly basis with clients
- Execute and present results of key initiatives
- Identify opportunities to enhance a client's advertising portfolio
- Ensure that accounts meet client defined budget and metric goals
- Optimize accounts on a regular basis based on best practices outlined by the company
- Deploy A/B testing and CRO tactics to improve account performance
- Bachelor’s Degree or equivalent experience
- Excellent attention to detail, especially with communication (written and verbal) and meeting deadlines
- Knowledge of Google Analytics or other bid optimization tools
- Proficient in Excel, Microsoft Word and Outlook
- Prior Customer Service Experience
- Experience managing a digital campaign
- Google Analytics Certification
- Google AdWords and Bing Ads Certifications
- Experience as a PPC analyst
- Prior experience with bid management software such as Kenshoo, Marin, Doubleclick, Searchforce or Acquisio
- Project management experience
- Automotive marketing / automotive internet sales experience
- Prior experience with digital marketing agencies
The targeted salary range for this position is $41,200 - $57,950.
The posted salary range for this position may be adjusted based on job-related factors permitted by law, such as experience and training; internal pay equity; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions.
This position is available in various US locations; however, it is not open to residents of…
Alabama (AL), Alaska (AK), Arkansas (AR), California (CA), Colorado (CO), Connecticut (CT), Delaware (DE), Hawaii (HI), Idaho (ID), Indiana (IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Massachusetts (MA), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Dakota (ND), Oklahoma (OK), Rhode Island (RI), South Dakota (SD), Vermont (VT), Wisconsin (WI), and Wyoming (WY).
About Us:
We are an online marketing company providing website and agency services to automotive dealerships across North and South America. We are known for our cutting-edge products that streamline the car buying process and provide an experience both shoppers and dealers love. Our business model is working: we were recognized on the Inc. 5000 list of fastest growing companies six years in a row, expanding to over 30 manufacturer relationship, and over 5,000 dealer partners. We are proud of what our company has done, and it’s all due to the talented and diverse team we’ve been lucky enough to assemble.
Perks and Benefits:
Aside from the awesome people you will get to interact with on a daily basis, we offer a number of benefits, including:
- Medical, dental and vision insurance
- Company matched 401K plan
- Flexible PTO Sick Leave
- 6 weeks paid Parental Leave
- 8 Paid National Holidays
- Company-paid basic Life Insurance
- Voluntary supplemental Life Insurance
- Voluntary long-term/short-term disability insurance
- Voluntary Pet Insurance
- Optional Healthcare/Dependent Care FSA Account
DealerOn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We also participate in E-Verify (for more information, click here: E-verify Participation and Right to Work).
Salary : $41,200 - $57,950
