What are the responsibilities and job description for the Marketing Business Analyst position at DebtBlue?

Job Description

DebtBlue is seeking a highly motivated and experienced Marketing Business Analyst that will be responsible for analyzing marketing data, identifying trends, and providing insights that support decision-making processes. This role will focus on evaluating marketing campaign performance , conducting competitive analysis, and contributing to strategic marketing initiatives. The ideal candidate will possess strong analytical skills, a deep understanding of marketing metrics, and a keen eye for translating data into actionable recommendations.

DebtBlue, LLC (DB) is a fast-growing debt settlement organization committed to helping individuals and families get back on their feet financially. We help restore peace to people filled with fear, families without hope, and folks who doubt they'll ever have a positive financial future. We are committed to serving with integrity, excellence, compassion, and a smile. If you share these same philosophies, become a DebtBluer today!!

What you'll do :

Data Analysis and Insights :

Collect and analyze data on marketing performance across various channels, including digital, social, email, and offline marketing efforts.
Develop and maintain dashboards and reports to track marketing KPIs and ROI.
Identify patterns, trends, and insights to drive marketing strategies and improvements.

Campaign Performance Evaluation :

Work closely with marketing teams to assess the effectiveness of campaigns, providing pre- and post-campaign analysis.

Evaluate customer acquisition, engagement, and retention metrics to optimize marketing efforts.

Provide regular reports on key marketing metrics to inform strategic decisions.

Market Research and Competitive Analysis :

Conduct research on competitors, market conditions, and industry trends to inform marketing and business development strategies.

Collaborate with product and sales teams to develop data-driven insights that enhance market positioning.

Budget and Forecasting :

Assist in marketing budget planning and forecasting to maximize resource allocation.

Track marketing spend against budgets and report on budget efficiency and performance.

Cross-Functional Collaboration :

Partner with teams across the organization, including Product, Sales, and Finance, to support cross-functional initiatives.

Communicate insights effectively to stakeholders, ensuring alignment on marketing strategies and performance metrics.

What we are looking for :

Education and Skills :

Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field.

Proven experience in marketing analytics, business analysis, or a similar role.

Proficiency with analytics tools (e.g., Google Analytics, Tableau, Power BI) and data visualization.

Strong understanding of digital marketing channels and metrics.

Advanced knowledge of Excel, SQL, or other data manipulation tools.

Excellent analytical, problem-solving, and critical-thinking skills.

Strong verbal and written communication skills, with an ability to present data insights to non-technical audiences.

We are currently not sponsoring any H-1B, F1 OPT, or C2C sponsorship

Preferred Qualifications :

Master's degree in Marketing, Business Analytics, or a related field.

Experience in consumer behavior analysis or customer segmentation.

Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.

Certification in Google Analytics, Tableau, or similar analytics software.

What we offer :

Opportunity to join a growing company with proven leadership and participate in a fast-growing industry poised to thrive in the years to come

Convenient location in newly renovated building in Richardson Telecom Corridor

Modern office / desk equipment and facilities

Free on-site fitness facility with gym and showers

Lots of fun while you work hard

Business casual work environment

Corporate contests

Ping pong table and foosball table to chill during breaks

Benefits :

401K

Health insurance

Dental insurance

Vision insurance

Short- & long-term disability insurance

Life insurance

Paid Time Off

Paid holidays

Employee referral program

Free on-site gym

Ergonomical desk

Physical Requirements :

Prolonged periods sitting at a desk and working on a computer.

Must be able to lift up to 20 pounds at times

The employee must be able to concentrate on details, work under deadline pressures, apply sound logic and judgment, and prioritize tasks and responsibilities

Low to moderate noise level

What is it like working for DebtBlue?

The culture of this company is amazing. The people here are very friendly and always willing to help. They are also open to new ideas for improving processes. As a member of the team, you will have plenty of opportunities for growth and flexible schedules. We encourage our employees to speak up and share their ideas, opinions, and feedback.

Ready to join our team?

If this job seems like a good fit for you, we would be happy to discuss it with you! Please take a few minutes to complete our brief online application. We will get in touch with you afterwards to provide more information regarding the position and the subsequent steps.

Learn more about DebtBlue, our services and what we have to offer by reviewing the following links :

Company's Website : www.debtblue.com

Informational Videos : https : / / debtblue.com / debt -relief-options / debtblue-library /

Facebook : https : / / www.facebook.com / DebtBlue /

LinkedIn : https : / / www.linkedin.com / company / debtblue

Testimonials and Trustpilot Reviews : https : / / debtblue.com / get - started / testimonials /

Nationally recognized TV ads as seen on Fox News, MSNBC, and other major networks

AAP / EEO Statement

DebtBlue, LLC is an equal opportunity employer. DebtBlue considers applicants for all positions without discrimination on the basis of race, color, religion, sex, national origin, genetic information (GINA), age, disability, marital status or veteran status, or any other legally protected status. No question on this application is used for the purpose of limiting or excluding any applicant's consideration for employment on any basis prohibited by local, state, or federal law.

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