What are the responsibilities and job description for the Director, Global Omni Marketing position at Deckers Brands?
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title: Director, Global Omni Marketing
Reports to: VP, Omni Marketing
Location: Goleta, CA or Remote (Los Angeles, San Francisco or New York preferred)
Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The Role
We are seeking a creative, strategic media/marketing professional who can help us deliver unique brand experiences in the marketplace.
You will work with partners in Consumer Insight, Brand Marketing (UGG, HOKA, Teva) and our regional marketing teams (North America, EMEA, China, Japan) to design and deploy global media strategies that will meaningfully connect with our key consumers and communities.
You will also help develop and maintain a global reporting suite of consumer and campaign metrics.
It’s an exciting new role as our brands’ international growth accelerates.
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
The primary functions of this role, include but are not limited to:
Leverage consumer insights to design differentiated global media strategies (within an integrated marketing framework) that amplify the message and move both brand and commercial needles. Work closely with regional teams to identify, type, target and influence our brands’ consumer segments Advocate and coach adoption of advanced planning & measurement tools (e.g. Marketing Mix Modeling, sufficiency analysis, consumer activation) Develop & maintain a global reporting suite of key consumer and campaign metrics Work with regional partners to create learning roadmaps and share best practice.
Who You Are
You are highly strategic, a great collaborator, and it is second nature for you to blend data with consumer insight and empathy to come up fresh, powerful ideas and activations.
You have a passion and respect for international culture and nuance.
We’d love to hear from people with
What We'll Give You
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
Job Title: Director, Global Omni Marketing
Reports to: VP, Omni Marketing
Location: Goleta, CA or Remote (Los Angeles, San Francisco or New York preferred)
Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The Role
We are seeking a creative, strategic media/marketing professional who can help us deliver unique brand experiences in the marketplace.
You will work with partners in Consumer Insight, Brand Marketing (UGG, HOKA, Teva) and our regional marketing teams (North America, EMEA, China, Japan) to design and deploy global media strategies that will meaningfully connect with our key consumers and communities.
You will also help develop and maintain a global reporting suite of consumer and campaign metrics.
It’s an exciting new role as our brands’ international growth accelerates.
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
The primary functions of this role, include but are not limited to:
Leverage consumer insights to design differentiated global media strategies (within an integrated marketing framework) that amplify the message and move both brand and commercial needles. Work closely with regional teams to identify, type, target and influence our brands’ consumer segments Advocate and coach adoption of advanced planning & measurement tools (e.g. Marketing Mix Modeling, sufficiency analysis, consumer activation) Develop & maintain a global reporting suite of key consumer and campaign metrics Work with regional partners to create learning roadmaps and share best practice.
Who You Are
You are highly strategic, a great collaborator, and it is second nature for you to blend data with consumer insight and empathy to come up fresh, powerful ideas and activations.
You have a passion and respect for international culture and nuance.
We’d love to hear from people with
- 10 years working with digital media (brand or agency), and ample experience partnering in an integrated marketing team (brand/creative, PR, sports marketing, etc).
- Experience working with global brands/campaigns is a plus.
- passion for art/fashion/style or
- love of running or
- an undying urge to get outdoors
What We'll Give You
- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
- Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
- Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
- Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
Salary : $185,000 - $195,000
