What are the responsibilities and job description for the Brand and Content Strategist position at DecksDirect?
About
DecksDirect.com
Helping People Build Better Decks
We're always looking for smart, creative, solution-driven people to join our team. We believe that we make the difference in our customers' deck or patio building experience, from our products to our knowledge and our incredible service. Our departments are built on teamwork and our culture is built on our core values we live out each day.
If you're interested in a job with a growing company where the team is passionate about creating a great experience for its customers, one of our roles may be for you!
Our Core Values
Our values are rooted in our North Star promise of Building Together to foster a workplace where everyone can thrive, and a promise to our customers to provide an unparalleled experience. We achieve success by working as a team and collaborating with our customers.
Building Together inspires a culture where every member of the team embodies the principles of
Courage, Resourcefulness, and Drive.
Courage :
ignite possibilities, embrace change, and lead with confidence.
At DecksDirect, we act courageously and boldly, seeking opportunities to be better every day. We play to win, confronting challenges, innovating fearlessly, and reimagining what's possible. By acting courageously we overcome obstacles and create our own opportunities to succeed.
Resourcefulness :
come up with bold and ingenious solutions to relentlessly overcome challenges.
At DecksDirect, resourcefulness is the bedrock of our success. We find creative solutions to overcome obstacles, utilizing every tool available and using our ingenuity to influence outcomes. With fortitude and agility, we adapt to a continuously evolving landscape, enhancing our ability to serve our customers.
Drive :
break barriers, crush goals, and own success unapologetically.
At DecksDirect, our commitment to excellence drives us. By setting ambitious goals, striving for continuous improvement, and focusing on results, we achieve the best outcomes for our customers. United by our shared successes, we are driven to excel and perform every task with tenacity and excellence.
These values are our anchor and allow every interaction to be focused on our customer's journey with DecksDirect.
About the role
Position Summary :
Brand & Content Strategist
is responsible for developing and executing creative content initiatives that support brand growth, increase brand awareness, and drive customer engagement across digital and traditional platforms for our suite of ecommerce brands. This role blends creative thinking, leadership, strategic planning, and execution, offering an exciting opportunity to lead content and brand development while mentoring team members and collaborating across teams.
Key Responsibility Areas :
Brand Management
Develop and maintain a cohesive creative vision for a brand, ensuring consistency across all marketing materials and channelsAnalyze brand positioning, customer insights, market trends and competitors' activitiesConsistently brainstorm to generate new ideas and strategies to move our brands forwardImprove the brand's reach to new customers, strengthen the brand's connection to existing customers - building brand loyaltyDevelop, implement and manage a brand's social media and influencer strategyContent
Lead the development and execution of a content strategy that supports brand goals, customer needs, and business objectives.Develop and manage content calendars and ensure timely and effective delivery of content across all platforms.Track and analyze content performance, providing insights and recommendations for continuous improvement.Ability to generate content that inspires action, teaches, and entertains for various channels.Plan and execute marketing programs that align with brand, content, and business goals.Collaboration and Leadership :
Work closely with cross-functional teams including product, sales, and customer service to ensure a unified brand message.Mentor content creators, designers, and other team members to produce high-quality content.Manage brand budgets and resources effectively to maximize ROI and achieve business objectivesCollaborate and manage with agencies and external partners as needed to execute content and branding initiatives.Qualifications :
5 years in a content marketing role, preferably in an online retail environment targeting consumer and businessesBachelor's degree in marketing, communications, or related field. Or relevant experience.Proven experience in content marketing, with a strong portfolio showcasing successful campaigns.Familiarity with SEO best practices and content organization.Excellent written and verbal communication skills.Strong project management and organizational skills.Graphic design and familiarity with design software and technologies (such as InDesign, Figma, Illustrator, Photoshop, Canva) a plusA keen eye for aesthetics and detailsAbility to work methodically and meet deadlinesWorking Environment :
Full-time, Salaried position$90,000 annually
Ability to handle multiple priorities at onceProlonged periods of sitting at a desk and working on a computer.Must be able to lift 15 pounds at times.Must be able to work on-site at the Plymouth, MN locationThis position is eligible for hybrid work
Salary : $90,000
