Content Creator

Overview
Join the revolution at DeCypher Financials, where our explosive growth is fueled by our commitment to living our values every day. We’re on the hunt for a passionate, agile, and driven Social Media Content Creator to help us grow brand awareness for creator taxes. If you’re ready to make an impact and grow with us, this is your chance to dive into a role that offers specialized career advancement tailored to your passions. Step into the future of finance with a path that leads to becoming a full time Social Media Brand Creator–your next big career move starts here!

We’re looking for a Social Media Content Creator who is dynamic, fun, and knowledgeable about finance (or willing to learn) to help us engage, educate, and entertain our audience of content creators. If you love creating engaging content, have a knack for simplifying complex topics, and want to be part of a fast-growing company—this role is for you!

Your mission: to build an engaging and educational social media presence that makes taxes fun, approachable, and valuable for content creators. You will play a key role in growing our brand, increasing client engagement, and generating leads through creative, standout content. If you’re passionate about content creation, social media strategy, and making complex topics simple and entertaining, this role is your chance to make a real impact on a high-performing team while growing your career in an exciting, dynamic company!

OUR IG: @we.decypher

Responsibilities – Social Media Content Creator

Content Strategy & Execution

• Content Planning & Ideation: Develop and execute a social media content strategy focused on educating content creators about taxes in a fun, engaging, and digestible way.
• Content Calendar Management: Maintain a structured content calendar to ensure consistency in posting across Instagram, YouTube Shorts, and LinkedIn.
• Content Series Development: Create recurring content series that drive engagement, such as tax tips, creator success stories, and myth-busting financial topics.

Content Creation & Editing

• Filming & On-Camera Presence: Act as one of the primary faces of DeCypher Financials’ social media, collaborating with co-founders and another creator.
• Editing & Quality Control: Oversee the editing team’s work to ensure all content meets our brand standards. Occasionally edit content using CapCut and Canva.
• Client-Featured Content: Capture and integrate client experiences into content when meeting them in person.

Social Media Engagement & Growth

• Community Engagement: Manage and respond to comments, DMs, and messages to foster a strong creator community.
• Trend Monitoring: Stay updated on platform trends to ensure content remains relevant and optimized for reach.
• Growth Optimization: Use insights from analytics to adjust content strategy, focusing on increasing follower engagement, growth, and retention.

Performance Tracking & Reporting

• KPI Tracking: Monitor key performance metrics, including engagement, follower growth, content saves, and shares.
• Data-Driven Strategy: Analyze social media performance to refine content strategy and improve effectiveness.
• Marketing Collaboration: Report key social engagement insights to the marketing team to align content with broader company initiatives.

Process Improvement & Innovation

• Content Workflow Optimization: Continuously refine content creation workflows to improve efficiency and output quality.
• Tool & Process Enhancements: Leverage automation and scheduling tools like ManyChat, GoHighLevel, and Calendly to optimize social media processes.
• Creative Experimentation: Test new content formats and styles to differentiate DeCypher Financials in the financial education space.

Growth & Adaptability

• Scaling to Full-Time: This role will start as part-time with the potential to expand based on performance and company needs.
• Collaborative Contribution: Work closely with leadership, marketing, and the editing team to ensure alignment across all brand touch points.
• Industry Learning: Continuously learn about creator taxes and financial strategies to improve content accuracy and impact.

Results & Expectations – Social Media Content Creator

1. Content Performance & Engagement

✅ Consistent Growth & Testing – Success is measured by continuous improvement in engagement metrics (likes, comments, shares) through A/B testing and refining content strategies.

✅ Monthly Tracking of Content Saves & Shares – Content should encourage audience engagement, with progress evaluated on a month-over-month basis.

✅ Video Watch Time & Retention – Monitor and optimize watch times and completion rates, focusing on improving audience retention.

2. Follower Growth & Audience Building

✅ Steady Monthly Follower Growth – Track follower increases on Instagram, LinkedIn, and YouTube, with a focus on attracting ideal client profiles (ICP).

✅ Identifying ICP-Attracting Content – Analyze and optimize content to attract high-value followers that align with DeCypher Financials’ target audience.

✅ Lead Generation via ManyChat – Monitor the number of comments triggering ManyChat automation to measure social-to-lead conversion effectiveness.

3. Brand Awareness & Community Engagement

✅ Rapid Response to Engagement – Respond to comments and DMs as quickly as possible to foster audience relationships and maintain an active social presence.

✅ Community Interaction Strategy – Experiment with various audience engagement methods (polls, Q&A, interactive posts) to determine what drives the most interaction.

✅ Client Features & Collaborations – Aim for 1-2 collaborations or client feature posts per month to boost credibility and reach.

4. Operational & Process Improvements

✅ Content Output: Responsible for 1-2 Reels per day, ensuring consistency in posting across platforms.

✅ Efficient Workflow & Content Turnaround: Maintain a streamlined workflow, ensuring at least one high-quality piece of content is completed daily with timely editing oversight.

✅ Ongoing Evaluation & Optimization: Regularly assess content performance and refine strategies to improve efficiency and audience impact.

Requirements – Social Media Content Creator

✅ Content Creation & Social Media Expertise:

• 2 years of experience in content creation, video editing, or social media management.
• Strong understanding of Instagram, LinkedIn, and YouTube Shorts, with a proven ability to create engaging short-form content.
• Comfortable being on camera as one of the faces of DeCypher Financials.
• Ability to translate complex tax concepts into fun, engaging, and easy-to-understand content.

✅ Track Record of Growing a Brand:

• Proven experience in helping a brand grow its social media presence, whether personal or business.
• Demonstrated ability to increase engagement, follower count, and content performance over time.
• Portfolio or case study showcasing how they contributed to a brand’s social media success (e.g., analytics, before/after growth examples).

✅ Video Editing & Creative Skills:

• Proficiency in CapCut, Canva, ManyChat, GoHighLevel, and Calendly.
• Ability to oversee and collaborate with an editing team, ensuring all content meets brand quality standards.
• Hands-on editing skills to create and refine content when needed.

✅ Community Engagement & Growth-Focused Mindset:

• Passion for building an engaged audience and creating meaningful interactions through social media.
• Ability to respond to DMs and comments promptly, fostering a strong community.
• Analytical mindset to track engagement trends and identify what content attracts our Ideal Client Profile (ICP).

✅ Brand Awareness & Marketing Collaboration:

• Understanding of branding, tone, and messaging to ensure consistent storytelling across platforms.
• Ability to work closely with the marketing team to align content strategy with broader company goals.
• Willingness to experiment with trends and new content formats to stand out in the financial education space.

✅ Process-Driven & Adaptable:

• Comfortable working in a fast-paced, entrepreneurial environment, adjusting strategies based on real-time data.
• Strong time management skills to deliver 1-2 high-quality reels per day.
• Open to feedback and continuous improvement, ensuring content is always optimized for performance.

✅ Finance Knowledge (Preferred, but Not Required):

• Prior experience in finance or accounting is a plus, but not required.
• Willingness to learn about creator-specific tax strategies to improve content accuracy and impact.

✅ Location & Availability:

• Must be based in the Boston area for occasional in-person content creation.
• This is a part-time role with the opportunity to transition into full-time based on performance and business needs.

Nice to have:

• You are a content creator and have been in the creator economy
• Follow business minded Content Creators: Alex Hormozi, Gary Vee, Leila Hormozi

Reports to:

• Co-Founder, CEO

Salary:

• $21-28/hr

Location:

• Massachusetts - Preference for Boston

Benefits:

• DeCypher believes great people are at the center of every successful business.
• Hybrid

DeCypher Financials Core Values

Our core values are the heart and soul of this incredible company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

Competitive Greatness

Be at your best when your best is needed. Enjoyment of a hard challenge. Those who have the drive to constantly improve, the superior intellect and long term commitment to see incremental improvements become compounding returns.

Timeliness

Speed is king. There is a price to pay for inaction. Those who make informed decisions quickly, communicate quickly, and adapt quickly can live 2 life times more than an indecisive, slow to action individual. Speed is our competitive edge.

Transparency

Have the self awareness to accurately perceive and communicate hard truths that improve others and self, the courage to do so, and the humility to accept them, even when it hurts. Nothing great can be built without feedback: internally or externally.

Consistency

Showing up every day to conquer missions even when there is no motivation. We believe that showing up is half the battle. 1% of improvement everyday for a year is better than having a 100% improvement once a year.

"Compound interest is the eighth wonder of the world. He who understands it, earns it. He who doesn't, pays it," Albert Einstein

Job Type: Full-time

Pay: $21.00 - $28.00 per hour

Expected hours: 20 per week

Benefits:

• Flexible schedule
• Professional development assistance
• Referral program

Schedule:

• 8 hour shift
• Weekends as needed

Application Question(s):

• What state are you located in?

Education:

• Bachelor's (Required)

Experience:

• Content creation: 2 years (Required)

Ability to Relocate:

• Needham, MA 02494: Relocate before starting work (Required)

Work Location: Hybrid remote in Needham, MA 02494

Salary : $21 - $28