What are the responsibilities and job description for the Area Sales Manager position at Deep Sea Electronics Ltd?
Area Sales Manager
Job Summary & Role
- The ASM is responsible for sales growth and market expansion in the defined territory
- The role will develop sales and regional distribution strategies (where applicable)
- The ASM coordinates all marketing activities with distribution partners (where applicable), building designing and executing the plans needed to grow share within the assigned territory.
- Expand customer base and develop business with direct and indirect customers.
- Visit both customers and prospects to develop relationships, build confidence in the C&A group and increase profitable business.
- To be the voice of the customer within the Control & Automation (C&A) group and the face of the C&A group within the customer
- Promote both existing and new C&A products to customers.
- Liaise as needed with internal functions to ensure the best levels of service are provided for customers.
- Keep abreast of competition developments.
- Conduct market research within the customer base to keep abreast of changing market conditions.
Requirements :
Key Duties & Responsibilities :
40 %
Effectively negotiates sales
Develop end-customer & distributor relationships
Work with 3rd party channel to drive improved performance
Identifies, assesses, attracts and negotiates with potential customers
Identify market opportunities for C&A group products
Expanding the customer and contact base
Develop strategic relationships within the region
Provide World class customer support
Works with distributors to increase market penetration
Achieve sales targets
Coordinates all marketing activities with distribution partners
Maximises product margins through effective pricing strategies
Achieve customer visits / phone meetings to set targets
Create and manage quotes for customers with appropriate follow up
Manage the opportunity pipeline to maximise value for the company
Presentation and demonstration of products
Maintain customer data in the company systems
Work with internal company functions to address customer issues
Monitor competitor activity, and key market trends
Monthly reporting
Exhibition attendance where required
