What are the responsibilities and job description for the Media and Marketing Planner position at Deerfield Group?
Job Summary
The Media Planner is responsible for developing strategic media plans that effectively allocate media budgets across various channels to meet client marketing objectives. This involves thorough market analysis and understanding customer behavior to select the most impactful channels, whether traditional or digital.
The role also entails continuous monitoring and optimization of plans to ensure adaptability to changing market conditions. As a key architect of the client's media strategy, this individual will drive tangible business outcomes through strategic allocation and optimization of resources.
- Responsibilities:
- Partner with internal teams and clients to define cross-channel media strategies
- Develop and implement effective media strategies that drive business outcomes
- Monitor and optimize media plans to ensure adaptability to changing market conditions
- Lead and prioritize multiple projects concurrently, streamlining project management
