What are the responsibilities and job description for the Field Marketing Specialist - Charlotte position at Deerfield Management?
Avance Care is in the business of improving the standard of healthcare. As one of the largest networks of independent primary care practices in North Carolina, we provide comprehensive care for our patient’s physical, mental, and emotional health.
We are currently recruiting for a Field Marketing Specialist to exponential growth for Avance Care by increasing brand awareness, patient retention, and satisfaction through targeted messaging, strategic content, branding, advertising, and community engagement.
- This role will travel routinely throughout NC, primary Charlotte. Overnights as needed to support locations and business events.
Selected Responsibilities:
- Identify and pursue outreach opportunities with local businesses, schools, clubs, and residential communities to enhance brand awareness and patient visits.
- Collaborate with the Growth Manager on community outreach initiatives, ensuring effective communication with shared targets.
- Secure participation in community events to generate new patients and strengthen brand presence.
- Train practice staff on community outreach best practices and event engagement strategies for maximum return on investment.
- Manage practice-specific social media initiatives within the assigned market.
- Organize and coordinate preparations for local conferences, health fairs, and other events, including securing booth space, setup, and staffing.
- Ensure clinics display up-to-date marketing materials and promotional collateral.
- Maintain an inventory of promotional items for outreach and event use.
- Track outreach activities, monitor results, and report key performance insights.
- Analyze local competitive trends and identify opportunities for growth.
- Research and recommend local advertising, sponsorship, and partnership opportunities.
- Support marketing projects and assist in clinic Grand Openings and other events as needed.
Ideal candidates will have a relevant degree and a minimum of 2 years of experience in outside sales/marketing role, healthcare experience preferred.
Other Priorities:
- Excellent verbal and written communication skills
- Strong attention to detail
- Excellent problem-solving and analytical skills
- Effective time management and workload prioritization skills
- Ability to adapt to rapidly changing environments and priorities
- A growth mindset, with a willingness to learn and adapt
If you are excited to apply your marketing expertise in a dynamic, growing organization dedicated to transforming healthcare delivery in North Carolina, we encourage you to submit your resume.
Avance Care provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to religion, race, creed, color, sex, sexual orientation, gender identification, alienage or citizenship status, national origin, age, marital status, pregnancy, disability, veteran or military status, predisposing genetic characteristics or any other characteristic protected by applicable federal, state or local law.